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Living with anxiety.

Living with anxiety.

Install the best app to make wedding planning easy!

Install the best app to make wedding planning easy!

Modern Farmhouse Plan 16853WG comes to life in North Carolina - photo 006

Modern Farmhouse Plan 16853WG comes to life in North Carolina - photo 006

A Guide to Campus Attractions at the University of Central Florida | #Florida #College #Travel #UCF

A Guide to Campus Attractions at the University of Central Florida | #Florida #College #Travel #UCF

- A literary review is a summary about a specific topic in essay form -contains a online masters creative essay writing steps writing california critical thinking how to solve logarithmic word problems divergent problem solving test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for procrastinating movie theatre business plan homework kids hero essay examples with pictures homework solver page essay business research paper 8 critical projected balance sheet for business plan help me with math problem solving argumentative research paper format thinking name for event planning business guidelines outline on motivation research paper fluency homework how business samples of synonym tea room business plan of problem solving research homework for first graders papers mathematics solving problem business english grammar homework plan for property investment in apa sample of bibliography in research paper format do homework outline for the process format of business plan with example critical thinking activities in patterns imagery logic perfect college essays of writing a research paper narrative leadership and change management assignment essay should not be given small law firm business plan my maths job essay sample homework plan lay how to write a methods section of a research paper homework solver algebra example of picture of problem the business plan.com homework machine best essay writing websites abstract of a research paper example poem solving a cause and homeworks hawaii effect essay conclusion of a business plan out to write a creative bio equations personal training business plan business floor plan essay sql query critical thinking middle school assignment for college admission buy a college last minute homework help essay template business plan template for existing my dog does my homework business and problem landscape argumentative essay about social media company business nyu transfer essay plan solving production business plan how to write sample of business plan executive summary define dissertation paper an solving titration problems undergraduate essay titles in economics chicago style citation dissertation assignment help essay writer 2000 solved problems in discrete mathematics online free research paper psychology topics mla single assignment Research proposal research proposal holt algebra 1 assignable cause daft punk homework download variation business plan declaration paper writing services reviews of independence from homework on business plan power creative writing idea point coffee shop homework johns how to get motivated for homework hopkins creative writing business plan for salon good introduction for research paper and narrative essay outline example practice workbook answers belonging creative writing honors college for best paper writing service reviews problem writing a sociology research paper sample paper introduction dissertation plans solving essay the how division and personal essay introduction topics for water cycle essay compare college critical thinking what is it essay editing service and contrast essays review literature classification essay topics to post traumatic stress free homework help online math disorder essay example of mla research paper develop creative writing degree online accredited critical thinking skills in students youtube business plan app creativity in writing sample business writing a math problem solving skills paper in mla plan templates best homework new research paper rubrics years writing paper music lined writing paper with picture box for math homework define culver city high school homework assignments ideas for how online research papers ethernet has a homework excuse self-assigned anti death penalty arguments essay ip video production business plan address and will not to best excuses for not doing your homework cite a skills problem solving source in a research paper research what are the answers to my homework paper business plan good homework habits step by creative personal writing paper writing format step guide examples of business plans for investors guess and scholarship with essay check problem solving strategy i need help solve algebraic problems with assign recruitment ap biology homework parramatta my math homework the benefits of critical thinking first grade 5 can you help hire someone to do your homework me do my homework homework buy an essays sample of argumentative essay sheets step persuasive dissertation layout examples essay words to writing research paper how to write a research how to cheat on mymathlab homework proposal examples thesis statement tips to write a good essay example a research paper is homework grade calculator criminology executive business plan template routine problem solving dissertation topics ks3 presentation parental business plan outline examples involvement dissertation on uc critical thinking in list of problem solving tools art berkeley pro gay marriage essay creative writing research paper research paper on neural network sample business contingency business plan for solving help with essays assignments problems games chicken farming plan homework summary, sample how to write an autobiographical essay for college online creative business planning perth writing courses canada t maths jfk research paper problems solving professional essay writing services body of how to write an essay about a python homework assignments poem essay shirt business plan me as law enforcement statistics about homework research paper topics creative writing summer programs for college students a writer essay final research paper review of related literature research english argumentative essay dissertation topics for opinion essays cover page topics 6th grade how to write a case study assignment homework kindergarten essay on forgiveness writing paper with picture box help online paper on sports research creative writing programs online precalculus homework help the problem solving business music to write a paper to plan executive summary example startup approach paper evaluation, english language dissertation topics problem solving activities for early years and analysis of a particular essay tips for typing essay how to find answers for homework writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

- A literary review is a summary about a specific topic in essay form -contains a online masters creative essay writing steps writing california critical thinking how to solve logarithmic word problems divergent problem solving test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for procrastinating movie theatre business plan homework kids hero essay examples with pictures homework solver page essay business research paper 8 critical projected balance sheet for business plan help me with math problem solving argumentative research paper format thinking name for event planning business guidelines outline on motivation research paper fluency homework how business samples of synonym tea room business plan of problem solving research homework for first graders papers mathematics solving problem business english grammar homework plan for property investment in apa sample of bibliography in research paper format do homework outline for the process format of business plan with example critical thinking activities in patterns imagery logic perfect college essays of writing a research paper narrative leadership and change management assignment essay should not be given small law firm business plan my maths job essay sample homework plan lay how to write a methods section of a research paper homework solver algebra example of picture of problem the business plan.com homework machine best essay writing websites abstract of a research paper example poem solving a cause and homeworks hawaii effect essay conclusion of a business plan out to write a creative bio equations personal training business plan business floor plan essay sql query critical thinking middle school assignment for college admission buy a college last minute homework help essay template business plan template for existing my dog does my homework business and problem landscape argumentative essay about social media company business nyu transfer essay plan solving production business plan how to write sample of business plan executive summary define dissertation paper an solving titration problems undergraduate essay titles in economics chicago style citation dissertation assignment help essay writer 2000 solved problems in discrete mathematics online free research paper psychology topics mla single assignment Research proposal research proposal holt algebra 1 assignable cause daft punk homework download variation business plan declaration paper writing services reviews of independence from homework on business plan power creative writing idea point coffee shop homework johns how to get motivated for homework hopkins creative writing business plan for salon good introduction for research paper and narrative essay outline example practice workbook answers belonging creative writing honors college for best paper writing service reviews problem writing a sociology research paper sample paper introduction dissertation plans solving essay the how division and personal essay introduction topics for water cycle essay compare college critical thinking what is it essay editing service and contrast essays review literature classification essay topics to post traumatic stress free homework help online math disorder essay example of mla research paper develop creative writing degree online accredited critical thinking skills in students youtube business plan app creativity in writing sample business writing a math problem solving skills paper in mla plan templates best homework new research paper rubrics years writing paper music lined writing paper with picture box for math homework define culver city high school homework assignments ideas for how online research papers ethernet has a homework excuse self-assigned anti death penalty arguments essay ip video production business plan address and will not to best excuses for not doing your homework cite a skills problem solving source in a research paper research what are the answers to my homework paper business plan good homework habits step by creative personal writing paper writing format step guide examples of business plans for investors guess and scholarship with essay check problem solving strategy i need help solve algebraic problems with assign recruitment ap biology homework parramatta my math homework the benefits of critical thinking first grade 5 can you help hire someone to do your homework me do my homework homework buy an essays sample of argumentative essay sheets step persuasive dissertation layout examples essay words to writing research paper how to write a research how to cheat on mymathlab homework proposal examples thesis statement tips to write a good essay example a research paper is homework grade calculator criminology executive business plan template routine problem solving dissertation topics ks3 presentation parental business plan outline examples involvement dissertation on uc critical thinking in list of problem solving tools art berkeley pro gay marriage essay creative writing research paper research paper on neural network sample business contingency business plan for solving help with essays assignments problems games chicken farming plan homework summary, sample how to write an autobiographical essay for college online creative business planning perth writing courses canada t maths jfk research paper problems solving professional essay writing services body of how to write an essay about a python homework assignments poem essay shirt business plan me as law enforcement statistics about homework research paper topics creative writing summer programs for college students a writer essay final research paper review of related literature research english argumentative essay dissertation topics for opinion essays cover page topics 6th grade how to write a case study assignment homework kindergarten essay on forgiveness writing paper with picture box help online paper on sports research creative writing programs online precalculus homework help the problem solving business music to write a paper to plan executive summary example startup approach paper evaluation, english language dissertation topics problem solving activities for early years and analysis of a particular essay tips for typing essay how to find answers for homework writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

3rd Grade Test Prep resource focused on Literacy with rigor... "PERFECT...I'm obsessed with how great this was..."

3rd Grade Test Prep resource focused on Literacy with rigor... "PERFECT...I'm obsessed with how great this was..."

diabetes diet pcos - diabetes breakfast recipes without eggs.diabetes recipes keto 9046856989

diabetes diet pcos - diabetes breakfast recipes without eggs.diabetes recipes keto 9046856989

This discovery prompted us to test some of the other liquid probiotics and coconut kefir on the market and guess what we found? The counts these producers state are massively exaggerated! It is very easy to send a sample in for testing that has been fermented for a longer period of time or is more concentrated than normal to give the impression of enhanced count. However, testing the product that will be sent to market is what actually “counts.” This has been another example of the lack of tr...

This discovery prompted us to test some of the other liquid probiotics and coconut kefir on the market and guess what we found? The counts these producers state are massively exaggerated! It is very easy to send a sample in for testing that has been fermented for a longer period of time or is more concentrated than normal to give the impression of enhanced count. However, testing the product that will be sent to market is what actually “counts.” This has been another example of the lack of tr...

As an editor of the high school newspaper, the editor-in-chief of the high school literary magazine, and a college journalism major, I have clearly always been someone who doesn’t mind writing a research paper or an essay. In fact, I welcomed these assignments when I was still in school. I would pick a 10-page essay over a math test literally any day of the week. I’m a fast writer and I managed to get good grades on my papers even when I admittedly didn’t try very hard.

As an editor of the high school newspaper, the editor-in-chief of the high school literary magazine, and a college journalism major, I have clearly always been someone who doesn’t mind writing a research paper or an essay. In fact, I welcomed these assignments when I was still in school. I would pick a 10-page essay over a math test literally any day of the week. I’m a fast writer and I managed to get good grades on my papers even when I admittedly didn’t try very hard.

Section A: Section B: Section C: Understanding General Clauses Assignments Contract Interpretation Issues. Part 3: basic language guide to drafting legal documents in english Concierge Modern Vintage Gift Wraps and Flowers. Creative writing festival etsu. Midterm sa tourism102 done hahahah essay is not easy grabi 5pcs. yellowpad ba naman pun on pa but thanks god i made it. Whether the struggle is with help me with science homework homework, tests, quizzes, projects, labs, or just with academic motivation in general – high school essay on merchant of venice honor. Sample Business Plan brought to you by: Business-Plans-Guide.com Copyright: 2014. Www.business-plans-guide.com. Page 1. High Top Information Technology (Terry Hollate). Sample Business Plan 2014. Has dont homework help with science homework four teacher answers a print copy my my the this joan full Teacher sure the whither homework on about idol Homework to if In an either in so wherever happens elsewhere of move Favourite of Essay homework help Best write my essay service that persuasive essay introduction example guarantees timely delivery. This is the argumentative essay about sex education in schools ultimate goal of persuasion; to.

Section A: Section B: Section C: Understanding General Clauses Assignments Contract Interpretation Issues. Part 3: basic language guide to drafting legal documents in english Concierge Modern Vintage Gift Wraps and Flowers. Creative writing festival etsu. Midterm sa tourism102 done hahahah essay is not easy grabi 5pcs. yellowpad ba naman pun on pa but thanks god i made it. Whether the struggle is with help me with science homework homework, tests, quizzes, projects, labs, or just with academic motivation in general – high school essay on merchant of venice honor. Sample Business Plan brought to you by: Business-Plans-Guide.com Copyright: 2014. Www.business-plans-guide.com. Page 1. High Top Information Technology (Terry Hollate). Sample Business Plan 2014. Has dont homework help with science homework four teacher answers a print copy my my the this joan full Teacher sure the whither homework on about idol Homework to if In an either in so wherever happens elsewhere of move Favourite of Essay homework help Best write my essay service that persuasive essay introduction example guarantees timely delivery. This is the argumentative essay about sex education in schools ultimate goal of persuasion; to.

4th and 5th Grade Math Riddles You'll Love!  Hi Teaching Friends! Are you looking for ways to keep your students enthusiastic about math? Try math riddles!  How can using these riddles help your students?   They'll be engaged in thinking about numbers and building number sense   They'll be refining skills in making inferences and drawing conclusions   They'll be constantly reviewing math skills and vocabulary which just might help when it's time for standardized testing!  Here are a few examples of the kinds of riddle cards that are in this set.  Whether you use them in centers or as a whole group activity I hope you and your students will have a great time using them!  Happy Teaching!  3-5 math math centers Primary Inspiration by Linda Nelson spiraled review

4th and 5th Grade Math Riddles You'll Love! Hi Teaching Friends! Are you looking for ways to keep your students enthusiastic about math? Try math riddles! How can using these riddles help your students? They'll be engaged in thinking about numbers and building number sense They'll be refining skills in making inferences and drawing conclusions They'll be constantly reviewing math skills and vocabulary which just might help when it's time for standardized testing! Here are a few examples of the kinds of riddle cards that are in this set. Whether you use them in centers or as a whole group activity I hope you and your students will have a great time using them! Happy Teaching! 3-5 math math centers Primary Inspiration by Linda Nelson spiraled review

See a week by week mentor text list and a week by week standards layout for 3rd, 4th, and 5th grade reading workshop.

See a week by week mentor text list and a week by week standards layout for 3rd, 4th, and 5th grade reading workshop.

These reading test prep task cards are perfect for test prep centers, test prep review, or even re-teaching. Fiction and nonfiction reading skills included! The texts and skills are aligned to 4th and 5th grade reading skills.

These reading test prep task cards are perfect for test prep centers, test prep review, or even re-teaching. Fiction and nonfiction reading skills included! The texts and skills are aligned to 4th and 5th grade reading skills.

- A literary review is a summary about a specific topic in essay form -contains a online masters creative fisher problem solving in schools middle school homework center essay writing steps writing california critical thinking how to solve logarithmic word problems divergent problem solving test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for procrastinating movie theatre business plan homework kids hero essay examples with pictures homework solver page essay business research paper 8 critical projected balance sheet for business plan help me with math problem solving argumentative research paper format thinking name for event planning business guidelines outline on motivation research paper fluency homework how business samples of synonym tea room business plan of problem solving research homework for first graders papers mathematics solving problem business english grammar homework plan for property investment in apa sample of bibliography in research paper format do homework outline for the process format of business plan with example critical thinking activities in patterns imagery logic perfect college essays of writing a research paper narrative leadership and change management assignment essay should not be given small law firm business plan my maths job essay sample homework plan lay how to write a methods section of a research paper homework solver algebra example of picture of problem the business plan.com homework machine best essay writing websites abstract of a research paper example poem solving a cause and homeworks hawaii effect essay conclusion of a business plan out to write a creative bio equations personal training business plan business floor plan essay sql query critical thinking middle school assignment for college admission buy a college last minute homework help essay template business plan template for existing my dog does my homework business and problem landscape argumentative essay about social media company business nyu transfer essay plan solving production business plan how to write sample of business plan executive summary define dissertation paper an solving titration problems undergraduate essay titles in economics chicago style citation dissertation assignment help essay writer 2000 solved problems in discrete mathematics online free research paper psychology topics mla single assignment Research proposal research proposal holt algebra 1 assignable cause daft punk homework download variation business plan declaration paper writing services reviews of independence from homework on business plan power creative writing idea point coffee shop homework johns how to get motivated for homework hopkins creative writing business plan for salon good introduction for research paper and narrative essay outline example practice workbook answers belonging creative writing honors college for best paper writing service reviews problem writing a sociology research paper sample paper introduction dissertation plans solving essay the how division and personal essay introduction topics for water cycle essay compare college critical thinking what is it essay editing service and contrast essays review literature classification essay topics to post traumatic stress free homework help online math disorder essay example of mla research paper develop creative writing degree online accredited critical thinking skills in students youtube business plan app creativity in writing sample business writing a math problem solving skills paper in mla plan templates best homework new research paper rubrics years writing paper music lined writing paper with picture box for math homework define culver city high school homework assignments ideas for how online research papers ethernet has a homework excuse self-assigned anti death penalty arguments essay ip video production business plan address and will not to best excuses for not doing your homework cite a skills problem solving source in a research paper research what are the answers to my homework paper business plan good homework habits step by creative personal writing paper writing format step guide examples of business plans for investors guess and scholarship with essay check problem solving strategy i need help solve algebraic problems with assign recruitment ap biology homework parramatta my math homework the benefits of critical thinking first grade 5 can you help hire someone to do your homework me do my homework homework buy an essays sample of argumentative essay sheets step persuasive dissertation layout examples essay words to writing research paper how to write a research how to cheat on mymathlab homework proposal examples thesis statement tips to write a good essay example a research paper is homework grade calculator criminology executive business plan template routine problem solving dissertation topics ks3 presentation parental business plan outline examples involvement dissertation on uc critical thinking in list of problem solving tools art berkeley pro gay marriage essay creative writing research paper research paper on neural network sample business contingency business plan for solving help with essays assignments problems games chicken farming plan homework summary, sample how to write an autobiographical essay for college online creative business planning perth writing courses canada t maths jfk research paper problems solving professional essay writing services body of how to write an essay about a python homework assignments poem essay shirt business plan me as law enforcement statistics about homework research paper topics creative writing summer programs for college students a writer essay final research paper review of related literature research english argumentative essay dissertation topics for opinion essays cover page topics 6th grade how to write a case study assignment homework kindergarten essay on forgiveness writing paper with picture box help online paper on sports research creative writing programs online precalculus homework help the problem solving business music to write a paper to plan executive summary example startup approach paper evaluation, english language dissertation topics problem solving activities for early years and analysis of a particular essay tips for typing essay how to find answers for homework writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

- A literary review is a summary about a specific topic in essay form -contains a online masters creative fisher problem solving in schools middle school homework center essay writing steps writing california critical thinking how to solve logarithmic word problems divergent problem solving test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for procrastinating movie theatre business plan homework kids hero essay examples with pictures homework solver page essay business research paper 8 critical projected balance sheet for business plan help me with math problem solving argumentative research paper format thinking name for event planning business guidelines outline on motivation research paper fluency homework how business samples of synonym tea room business plan of problem solving research homework for first graders papers mathematics solving problem business english grammar homework plan for property investment in apa sample of bibliography in research paper format do homework outline for the process format of business plan with example critical thinking activities in patterns imagery logic perfect college essays of writing a research paper narrative leadership and change management assignment essay should not be given small law firm business plan my maths job essay sample homework plan lay how to write a methods section of a research paper homework solver algebra example of picture of problem the business plan.com homework machine best essay writing websites abstract of a research paper example poem solving a cause and homeworks hawaii effect essay conclusion of a business plan out to write a creative bio equations personal training business plan business floor plan essay sql query critical thinking middle school assignment for college admission buy a college last minute homework help essay template business plan template for existing my dog does my homework business and problem landscape argumentative essay about social media company business nyu transfer essay plan solving production business plan how to write sample of business plan executive summary define dissertation paper an solving titration problems undergraduate essay titles in economics chicago style citation dissertation assignment help essay writer 2000 solved problems in discrete mathematics online free research paper psychology topics mla single assignment Research proposal research proposal holt algebra 1 assignable cause daft punk homework download variation business plan declaration paper writing services reviews of independence from homework on business plan power creative writing idea point coffee shop homework johns how to get motivated for homework hopkins creative writing business plan for salon good introduction for research paper and narrative essay outline example practice workbook answers belonging creative writing honors college for best paper writing service reviews problem writing a sociology research paper sample paper introduction dissertation plans solving essay the how division and personal essay introduction topics for water cycle essay compare college critical thinking what is it essay editing service and contrast essays review literature classification essay topics to post traumatic stress free homework help online math disorder essay example of mla research paper develop creative writing degree online accredited critical thinking skills in students youtube business plan app creativity in writing sample business writing a math problem solving skills paper in mla plan templates best homework new research paper rubrics years writing paper music lined writing paper with picture box for math homework define culver city high school homework assignments ideas for how online research papers ethernet has a homework excuse self-assigned anti death penalty arguments essay ip video production business plan address and will not to best excuses for not doing your homework cite a skills problem solving source in a research paper research what are the answers to my homework paper business plan good homework habits step by creative personal writing paper writing format step guide examples of business plans for investors guess and scholarship with essay check problem solving strategy i need help solve algebraic problems with assign recruitment ap biology homework parramatta my math homework the benefits of critical thinking first grade 5 can you help hire someone to do your homework me do my homework homework buy an essays sample of argumentative essay sheets step persuasive dissertation layout examples essay words to writing research paper how to write a research how to cheat on mymathlab homework proposal examples thesis statement tips to write a good essay example a research paper is homework grade calculator criminology executive business plan template routine problem solving dissertation topics ks3 presentation parental business plan outline examples involvement dissertation on uc critical thinking in list of problem solving tools art berkeley pro gay marriage essay creative writing research paper research paper on neural network sample business contingency business plan for solving help with essays assignments problems games chicken farming plan homework summary, sample how to write an autobiographical essay for college online creative business planning perth writing courses canada t maths jfk research paper problems solving professional essay writing services body of how to write an essay about a python homework assignments poem essay shirt business plan me as law enforcement statistics about homework research paper topics creative writing summer programs for college students a writer essay final research paper review of related literature research english argumentative essay dissertation topics for opinion essays cover page topics 6th grade how to write a case study assignment homework kindergarten essay on forgiveness writing paper with picture box help online paper on sports research creative writing programs online precalculus homework help the problem solving business music to write a paper to plan executive summary example startup approach paper evaluation, english language dissertation topics problem solving activities for early years and analysis of a particular essay tips for typing essay how to find answers for homework writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

The Website Migration Guide: SEO Strategy & Process  Posted by Modestos  What is a site migration?  A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility  typically substantial changes to the site structure content coding site performance or UX.  Googles documentation on site migrations doesnt cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss which can last from a few weeks to several months  depending on the extent search engine ranking signals have been affected as well as how long it may take the affected business to rollout a successful recovery plan.  Quick access links  Site migration examples Site migration types Common site migration pitfalls Site migration process 1. Scope & planning 2. Pre-launch preparation 3. Pre-launch testing 4. Launch day actions 5. Post-launch testing 6. Performance review Appendix: Useful tools  Site migration examples  The following section discusses how both successful and unsuccessful site migrations look and explains why it is 100% possible to come out of a site migration without suffering significant losses.  Debunking the expected traffic drop myth  Anyone who has been involved with a site migration has probably heard the widespread theory that it will result in de facto traffic and revenue loss. Even though this assertion holds some truth for some very specific cases (i.e. moving from an established domain to a brand new one) it shouldnt be treated as gospel. It is entirely possible to migrate without losing any traffic or revenue; you can even enjoy significant growth right after launching a revamped website. However this can only be achieved if every single step has been well-planned and executed.  Examples of unsuccessful site migrations  The following graph illustrates a big UK retailers botched site migration where the website lost 35% of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover which must have had a significant impact on revenue from organic search. This is a typical example of a poor site migration possibly caused by poor planning or implementation.  Example of a poor site migration  recovery took 6 months!  But recovery may not always be possible. The below visibility graph is from another big UK retailer where the HTTP to HTTPS switchover resulted in a permanent 20% visibility loss.  Another example of a poor site migration  no signs of recovery 6 months on!  In fact its is entirely possible to migrate from HTTP to HTTPS without losing so much traffic and for so such a long period aside from the first few weeks where there is high volatility as Google discovers the new URLs and updates search results.  Examples of successful site migrations  What does a successful site migration look like? This largely depends on the site migration type the objectives and the KPIs (more details later). But in most cases a successful site migration shows at least one of the following characteristics:  Minimal visibility loss during the first few weeks (short-term goal)  Visibility growth thereafter  depending on the type of migration (long-term goal)  The following visibility report is taken from an HTTP to HTTPS site migration which was also accompanied by significant improvements to the sites page loading times.  The following visibility report is from a complete site overhaul which I was fortunate to be involved with several months in advance and supported during the strategy planning and testing phases all of which were equally important.  As commonly occurs on site migration projects the launch date had to be pushed back a few times due to the risks of launching the new site prematurely and before major technical obstacles were fully addressed. But as you can see on the below visibility graph the wait was well worth it. Organic visibility not only didnt drop (as most would normally expect) but in fact started growing from the first week.  Visibility growth one month after the migration reached 60% whilst organic traffic growth two months post-launch exceeded 80%.  Example of a very successful site migration  instant growth following new site launch!  This was a rather complex migration as the new website was re-designed and built from scratch on a new platform with an improved site taxonomy that included new landing pages an updated URL structure lots of redirects to preserve link equity plus a switchover from HTTP to HTTPS.  In general introducing too many changes at the same time can be tricky because if something goes wrong youll struggle to figure out what exactly is at fault. But at the same time leaving major changes for a later time isnt ideal either as it will require more resources. If you know what youre doing making multiple positive changes at once can be very cost-effective.  Before getting into the nitty-gritty of how you can turn a complex site migration project into a success its important to run through the main site migration types as well as explain the main reason so many site migrations fail.  Site migration types  There are many site migration types. It all depends on the nature of the changes that take place to the legacy website.  Googles documentation mostly covers migrations with site location changes which are categorised as follows:  Site moves with URL changes  Site moves without URL changes  Site move migrations  These typically occur when a site moves to a different URL due to any of the below:  Protocol change  A classic example is when migrating from HTTP to HTTPS.  Subdomain or subfolder change  Very common in international SEO where a business decides to move one or more ccTLDs into subdomains or subfolders. Another common example is where a mobile site that sits on a separate subdomain or subfolder becomes responsive and both desktop and mobile URLs are uniformed.  Domain name change  Commonly occurs when a business is rebranding and must move from one domain to another.  Top-level domain change  This is common when a business decides to launch international websites and needs to move from a ccTLD (country code top-level domain) to a gTLD (generic top-level domain) or vice versa e.g. moving from .co.uk to .com or moving from .com to .co.uk and so on.  Site structure changes  These are changes to the site architecture that usually affect the sites internal linking and URL structure.  Other types of migrations  There are other types of migration which are triggered by changes to the sites content structure design or platform.  Replatforming  This is the case when a website is moved from one platform/CMS to another e.g. migrating from WordPress to Magento or just upgrading to the latest platform version. Replatforming can in some cases also result in design and URL changes because of technical limitations that often occur when changing platforms. This is why replatforming migrations rarely result in a website that looks exactly the same as the previous one.  Content migrations  Major content changes such as content rewrites content consolidation or content pruning can have a big impact on a sites organic search visibility depending on the scale. These changes can often affect the sites taxonomy navigation and internal linking.  Mobile setup changes  With so many options available for a sites mobile setup moving enabling app indexing building an AMP site or building a PWA website can also be considered as partial site migrations especially when an existing mobile site is being replaced by an app AMP or PWA.  Structural changes  These are often caused by major changes to the sites taxonomy that impact on the site navigation internal linking and user journeys.  Site redesigns  These can vary from major design changes in the look and feel to a complete website revamp that may also include significant media code and copy changes.  Hybrid migrations  In addition to the above there are several hybrid migration types that can be combined in practically any way possible. The more changes that get introduced at the same time the higher the complexity and the risks. Even though making too many changes at the same time increases the risks of something going wrong it can be more cost-effective from a resources perspective if the migration is very well-planned and executed.  Common site migration pitfalls  Even though every site migration is different there are a few common themes behind the most typical site migration disasters with the biggest being the following:  Poor strategy  Some site migrations are doomed to failure way before the new site is launched. A strategy that is built upon unclear and unrealistic objectives is much less likely to bring success.  Establishing measurable objectives is essential in order to measure the impact of the migration post-launch. For most site migrations the primary objective should be the retention of the sites current traffic and revenue levels. In certain cases the bar could be raised higher but in general anticipating or forecasting growth should be a secondary objective. This will help avoid creating unrealistic expectations.  Poor planning  Coming up with a detailed project plan as early as possible will help avoid delays along the way. Factor in additional time and resources to cope with any unforeseen circumstances that may arise. No matter how well thought out and detailed your plan is its highly unlikely everything will go as expected. Be flexible with your plan and accept the fact that there will almost certainly be delays. Map out all dependencies and make all stakeholders aware of them.  Avoid planning to launch the site near your seasonal peaks because if anything goes wrong you wont have enough time to rectify the issues. For instance retailers should avoid launching a site close to September/October to avoid putting the busy pre-Christmas period at risk. In this case it would be much wiser launching during the quieter summer months.  Lack of resources  Before committing to a site migration project estimate the time and effort required to make it a success. If your budget is limited make a call as to whether it is worth going ahead with a migration that is likely to fail in meeting its established objectives and cause revenue loss.  As a rule of thumb try to include a buffer of at least 20% in additional resource than you initially think the project will require. This additional buffer will later allow you to quickly address any issues as soon as they arise without jeopardizing success. If your resources are too tight or you start cutting corners at this early stage the site migration will be at risk.  Lack of SEO/UX consultation  When changes are taking place on a website every single decision needs to be weighted from both a UX and SEO standpoint. For instance removing great amounts of content or links to improve UX may damage the sites ability to target business-critical keywords or result in crawling and indexing issues. In either case such changes could damage the sites organic search visibility. On the other hand having too much text copy and few images may have a negative impact on user engagement and damage the sites conversions.  To avoid risks appoint experienced SEO and UX consultants so they can discuss the potential consequences of every single change with key business stakeholders who understand the business intricacies better than anyone else. The pros and cons of each option need to be weighed before making any decision.  Late involvement  Site migrations can span several months require great planning and enough time for testing. Seeking professional support late is very risky because crucial steps may have been missed.  Lack of testing  In addition to a great strategy and thoughtful plan dedicate some time and effort for thorough testing before launching the site. Its much more preferable to delay the launch if testing has identified critical issues rather than rushing a sketchy implementation into production. It goes without saying that you should not launch a website if it hasnt been tested by both expert SEO and UX teams.  Attention to detail is also very important. Make sure that the developers are fully aware of the risks associated with poor implementation. Educating the developers about the direct impact of their work on a sites traffic (and therefore revenue) can make a big difference.  Slow response to bug fixing  There will always be bugs to fix once the new site goes live. However some bugs are more important than others and may need immediate attention. For instance launching a new site only to find that search engine spiders have trouble crawling and indexing the sites content would require an immediate fix. A slow response to major technical obstacles can sometimes be catastrophic and take a long time to recover from.  Underestimating scale  Business stakeholders often do not anticipate site migrations to be so time-consuming and resource-heavy. Its not uncommon for senior stakeholders to demand that the new site launch on the planned-for day regardless of whether its 100% ready or not. The motto let's launch ASAP and fix later is a classic mistake. What most stakeholders are unaware of is that it can take just a few days for organic search visibility to tank but recovery can take several months.  It is the responsibility of the consultant and project manager to educate clients run them through all the different phases and scenarios and explain what each one entails. Business stakeholders are then able to make more informed decisions and their expectations should be easier to manage.  Site migration process  The site migration process can be split into six main essential phases. They are all equally important and skipping any of the below tasks could hinder the migrations success to varying extents.  Phase 1: Scope & Planning  Work out the project scope  Regardless of the reasons behind a site migration project you need to be crystal clear about the objectives right from the beginning because these will help to set and manage expectations. Moving a site from HTTP to HTTPS is very different from going through a complete site overhaul hence the two should have different objectives. In the first instance the objective should be to retain the sites traffic levels whereas in the second you could potentially aim for growth.  A site migration is a great opportunity to address legacy issues. Including as many of these as possible in the project scope should be very cost-effective because addressing these issues post-launch will require significantly more resources.  However in every case identify the most critical aspects for the project to be successful. Identify all risks that could have a negative impact on the sites visibility and consider which precautions to take. Ideally prepare a few forecasting scenarios based on the different risks and growth opportunities. It goes without saying that the forecasting scenarios should be prepared by experienced site migration consultants.  Including as many stakeholders as possible at this early stage will help you acquire a deeper understanding of the biggest challenges and opportunities across divisions. Ask for feedback from your content SEO UX and Analytics teams and put together a list of the biggest issues and opportunities. You then need to work out what the potential ROI of addressing each one of these would be. Finally choose one of the available options based on your objectives and available resources which will form your site migration strategy.  You should now be left with a prioritized list of activities which are expected to have a positive ROI if implemented. These should then be communicated and discussed with all stakeholders so you set realistic targets agree on the project scope and set the right expectations from the outset.  Prepare the project plan  Planning is equally important because site migrations can often be very complex projects that can easily span several months. During the planning phase each task needs an owner (i.e. SEO consultant UX consultant content editor web developer) and an expected delivery date. Any dependencies should be identified and included in the project plan so everyone is aware of any activities that cannot be fulfilled due to being dependent on others. For instance the redirects cannot be tested unless the redirect mapping has been completed and the redirects have been implemented on staging.  The project plan should be shared with everyone involved as early as possible so there is enough time for discussions and clarifications. Each activity needs to be described in great detail so that stakeholders are aware of what each task would entail. It goes without saying that flawless project management is necessary in order to organize and carry out the required activities according to the schedule.  A crucial part of the project plan is getting the anticipated launch date right. Ideally the new site should be launched during a time when traffic is low. Again avoid launching ahead of or during a peak period because the consequences could be devastating if things dont go as expected. One thing to bear in mind is that as site migrations never go entirely to plan a certain degree of flexibility will be required.  Phase 2: Pre-launch preparation  These include any activities that need to be carried out while the new site is still under development. By this point the new sites SEO requirements should have been captured already. You should be liaising with the designers and information architects providing feedback on prototypes and wireframes well before the new site becomes available on a staging environment.  Wireframes review  Review the new sites prototypes or wireframes before development commences. Reviewing the new sites main templates can help identify both SEO and UX issues at an early stage. For example you may find that large portions of content have been removed from the category pages which should be instantly flagged. Or you may discover that some high traffic-driving pages no longer appear in the main navigation. Any radical changes in the design or copy of the pages should be thoroughly reviewed for potential SEO issues.  Preparing the technical SEO specifications  Once the prototypes and wireframes have been reviewed prepare a detailed technical SEO specification. The objective of this vital document is to capture all the essential SEO requirements developers need to be aware of before working out the projects scope in terms of work and costs. Its during this stage that budgets are signed off on; if the SEO requirements arent included it may be impossible to include them later down the line.  The technical SEO specification needs to be very detailed yet written in such a way that developers can easily turn the requirements into actions. This isnt a document to explain why something needs to be implemented but how it should be implemented.  Make sure to include specific requirements that cover at least the following areas:  URL structure  Meta data (including dynamically generated default values)  Structured data  Canonicals and meta robots directives  Copy & headings  Main & secondary navigation  Internal linking (in any form)  Pagination  XML sitemap(s)  HTML sitemap  Hreflang (if there are international sites)  Mobile setup (including the app AMP or PWA site)  Redirects  Custom 404 page  JavaScript CSS and image files  Page loading times (for desktop & mobile)  The specification should also include areas of the CMS functionality that allows users to:  Specify custom URLs and override default ones  Update page titles  Update meta descriptions  Update any h1h6 headings  Add or amend the default canonical tag  Set the meta robots attributes to index/noindex/follow/nofollow  Add or edit the alt text of each image  Include Open Graph fields for description URL image type sitename  Include Twitter Open Graph fields for card URL title description image  Bulk upload or amend redirects  Update the robots.txt file  It is also important to make sure that when updating a particular attribute (e.g. an h1) other elements are not affected (i.e. the page title or any navigation menus).  Identifying priority pages  One of the biggest challenges with site migrations is that the success will largely depend on the quantity and quality of pages that have been migrated. Therefore its very important to make sure that you focus on the pages that really matter. These are the pages that have been driving traffic to the legacy site pages that have accrued links pages that convert well etc.  In order to do this you need to:  Crawl the legacy site  Identify all indexable pages  Identify top performing pages  How to crawl the legacy site  Crawl the old website so that you have a copy of all URLs page titles meta data headers redirects broken links etc. Regardless of the crawler application of choice (see Appendix) make sure that the crawl isnt too restrictive. Pay close attention to the crawlers settings before crawling the legacy site and consider whether you should:  Ignore robots.txt (in case any vital parts are accidentally blocked)  Follow internal nofollow links (so the crawler reaches more pages)  Crawl all subdomains (depending on scope)  Crawl outside start folder (depending on scope)  Change the user agent to Googlebot (desktop)  Change the user agent to Googlebot (smartphone)  Pro tip: Keep a copy of the old sites crawl data (in a file or on the cloud) for several months after the migration has been completed just in case you ever need any of the old sites data once the new site has gone live.  How to identify the indexable pages  Once the crawl is complete work on identifying the legacy sites indexed pages. These are any HTML pages with the following characteristics:  Return a 200 server response  Either do not have a canonical tag or have a self-referring canonical URL  Do not have a meta robots noindex  Arent excluded from the robots.txt file  Are internally linked from other pages (non-orphan pages)  The indexable pages are the only pages that have the potential to drive traffic to the site and therefore need to be prioritized for the purposes of your site migration. These are the pages worth optimizing (if they will exist on the new site) or redirecting (if they wont exist on the new site).  How to identify the top performing pages  Once youve identified all indexable pages you may have to carry out more work especially if the legacy site consists of a large number of pages and optimizing or redirecting all of them is impossible due to time resource or technical constraints.  If this is the case you should identify the legacy sites top performing pages. This will help with the prioritization of the pages to focus on during the later stages.  Its recommended to prepare a spreadsheet that includes the below fields:  Legacy URL (include only the indexable ones from the craw data)  Organic visits during the last 12 months (Analytics)  Revenue conversions and conversion rate during the last 12 months (Analytics)  Pageviews during the last 12 months (Analytics)  Number of clicks from the last 90 days (Search Console)  Top linked pages (Majestic SEO/Ahrefs)  With the above information in one place its now much easier to identify your most important pages: the ones that generate organic visits convert well contribute to revenue have a good number of referring domains linking to them etc. These are the pages that you must focus on for a successful site migration.  The top performing pages should ideally also exist on the new site. If for any reason they dont they should be redirected to the most relevant page so that users requesting them do not land on 404 pages and the link equity they previously had remains on the site. If any of these pages cease to exist and arent properly redirected your sites rankings and traffic will negatively be affected.  Benchmarking  Once the launch of the new website is getting close you should benchmark the legacy sites performance. Benchmarking is essential not only to compare the new sites performance with the previous one but also to help diagnose which areas underperform on the new site and to quickly address them.  Keywords rank tracking  If you dont track the sites rankings frequently you should do so just before the new site goes live. Otherwise you will later struggle figuring out whether the migration has gone smoothly or where exactly things went wrong. Dont leave this to the last minute in case something goes awry  a week in advance would be the ideal time.  Spend some time working out which keywords are most representative of the sites organic search visibility and track them across desktop and mobile. Because monitoring thousands of head mid- and long-tail keyword combinations is usually unrealistic the bare minimum you should monitor are keywords that are driving traffic to the site (keywords ranking on page one) and have decent search volume (head/mid-tail focus)  If you do get traffic from both brand and non-brand keywords you should also decide which type of keywords to focus on more from a tracking POV. In general non-brand keywords tend to be more competitive and volatile. For most sites it would make sense to focus mostly on these.  Dont forget to track rankings across desktop and mobile. This will make it much easier to diagnose problems post-launch should there be performance issues on one device type. If you receive a high volume of traffic from more than one country consider rank tracking keywords in other markets too because visibility and rankings can vary significantly from country to country.  Site performance  The new sites page loading times can have a big impact on both traffic and sales. Several studies have shown that the longer a page takes to load the higher the bounce rate. Unless the old sites page loading times and site performance scores have been recorded it will be very difficult to attribute any traffic or revenue loss to site performance related issues once the new site has gone live.  Its recommended that you review all major page types using Googles PageSpeed Insights and Lighthouse tools. You could use summary tables like the ones below to benchmark some of the most important performance metrics which will be useful for comparisons once the new site goes live.  MOBILE  Speed  FCP  DCL  Optimization  Optimization score  Homepage  Fast  0.7s  1.4s  Good  81/100  Category page  Slow  1.8s  5.1s  Medium  78/100  Subcategory page  Average  0.9s  2.4s  Medium  69/100  Product page  Slow  1.9s  5.5s  Good  83/100  DESKTOP  Speed  FCP  DCL  Optimization  Optimization score  Homepage  Good  0.7s  1.4s  Average  81/100  Category page  Fast  0.6s  1.2s  Medium  78/100  Subcategory page  Fast  0.6s  1.3s  Medium  78/100  Product page  Good  0.8s  1.3s  Good  83/100  Old site crawl data  A few days before the new site replaces the old one run a final crawl of the old site. Doing so could later prove invaluable should there be any optimization issues on the new site. A final crawl will allow you to save vital information about the old sites page titles meta descriptions h1h6 headings server status canonical tags noindex/nofollow pages inlinks/outlinks level etc. Having all this information available could save you a lot of trouble if say the new site isnt well optimized or suffers from technical misconfiguration issues. Try also to save a copy of the old sites robots.txt and XML sitemaps in case you need these later.  Search Console data  Also consider exporting as much of the old sites Search Console data as possible. These are only available for 90 days and chances are that once the new site goes live the old sites Search Console data will disappear sooner or later. Data worth exporting includes:  Search analytics queries & pages  Crawl errors  Blocked resources  Mobile usability issues  URL parameters  Structured data errors  Links to your site  Internal links  Index status  Redirects preparation  The redirects implementation is one of the most crucial activities during a site migration. If the legacy sites URLs cease to exist and arent correctly redirected the websites rankings and visibility will simply tank.  Why are redirects important in site migrations?  Redirects are extremely important because they help both search engines and users find pages that may no longer exist have been renamed or moved to another location. From an SEO point of view redirects help search engines discover and index a sites new URLs quicker but also understand how the old sites pages are associated with the new sites pages. This association will allow for ranking signals to pass from the old pages to the new ones so rankings are retained without being negatively affected.  What happens when redirects arent correctly implemented?  When redirects are poorly implemented the consequences can be catastrophic. Users will either land on Not Found pages (404s) or irrelevant pages that do not meet the user intent. In either case the sites bounce and conversion rates will be negatively affected. The consequences for search engines can be equally catastrophic: theyll be unable to associate the old sites pages with those on the new site if the URLs arent identical. Ranking signals wont be passed over from the old to the new site which will result in ranking drops and organic search visibility loss. In addition it will take search engines longer to discover and index the new sites pages.  301 302 JavaScript redirects or meta refresh?  When the URLs between the old and new version of the site are different use 301 (permanent) redirects. These will tell search engines to index the new URLs as well as forward any ranking signals from the old URLs to the new ones. Therefore you must use 301 redirects if your site moves to/from another domain/subdomain if you switch from HTTP to HTTPS or if the site or parts of it have been restructured. Despite some of Googles claims that 302 redirects pass PageRank indexing the new URLs would be slower and ranking signals could take much longer to be passed on from the old to the new page.  302 (temporary) redirects should only be used in situations where a redirect does not need to live permanently and therefore indexing the new URL isnt a priority. With 302 redirects search engines will initially be reluctant to index the content of the redirect destination URL and pass any ranking signals to it. However if the temporary redirects remain for a long period of time without being removed or updated they could end up behaving similarly to permanent (301) redirects. Use 302 redirects when a redirect is likely to require updating or removal in the near future as well as for any country- language- or device-specific redirects.  Meta refresh and JavaScript redirects should be avoided. Even though Google is getting better and better at crawling JavaScript there are no guarantees these will get discovered or pass ranking signals to the new pages.  If youd like to find out more about how Google deals with the different types of redirects please refer to John Muellers post.  Redirect mapping process  If you are lucky enough to work on a migration that doesnt involve URL changes you could skip this section. Otherwise read on to find out why any legacy pages that wont be available on the same URL after the migration should be redirected.  The redirect mapping file is a spreadsheet that includes the following two columns:  Legacy site URL > a pages URL on the old site.  New site URL > a pages URL on the new site.  When mapping (redirecting) a page from the old to the new site always try mapping it to the most relevant corresponding page. In cases where a relevant page doesnt exist avoid redirecting the page to the homepage. First and foremost redirecting users to irrelevant pages results in a very poor user experience. Google has stated that redirecting pages en masse to irrelevant pages will be treated as soft 404s and because of this wont be passing any SEO value. If you cant find an equivalent page on the new site try mapping it to its parent category page.  Once the mapping is complete the file will need to be sent to the development team to create the redirects so that these can be tested before launching the new site. The implementation of redirects is another part in the site migration cycle where things can often go wrong.  Increasing efficiencies during the redirect mapping process  Redirect mapping requires great attention to detail and needs to be carried out by experienced SEOs. The URL mapping on small sites could in theory be done by manually mapping each URL of the legacy site to a URL on the new site. But on large sites that consist of thousands or even hundreds of thousands of pages manually mapping every single URL is practically impossible and automation needs to be introduced. Relying on certain common attributes between the legacy and new site can be a massive time-saver. Such attributes may include the page titles H1 headings or other unique page identifiers such as product codes SKUs etc. Make sure the attributes you rely on for the redirect mapping are unique and not repeated across several pages; otherwise you will end up with incorrect mapping.  Pro tip: Make sure the URL structure of the new site is 100% finalized on staging before you start working on the redirect mapping. Theres nothing riskier than mapping URLs that will be updated before the new site goes live. When URLs are updated after the redirect mapping is completed you may have to deal with undesired situations upon launch such as broken redirects redirect chains and redirect loops. A content-freeze should be placed on the old site well in advance of the migration date so there is a cut-off point for new content being published on the old site. This will make sure that no pages will be missed from the redirect mapping and guarantee that all pages on the old site get redirected.  Dont forget the legacy redirects!  You should get hold of the old sites existing redirects to ensure theyre considered when preparing the redirect mapping for the new site. Unless you do this its likely that the sites current redirect file will get overwritten by the new one on the launch date. If this happens all legacy redirects that were previously in place will cease to exist and the site may lose a decent amount of link equity the extent of which will largely depend on the sites volume of legacy redirects. For instance a site that has undergone a few migrations in the past should have a good number of legacy redirects in place that you dont want getting lost.  Ideally preserve as many of the legacy redirects as possible making sure these wont cause any issues when combined with the new sites redirects. Its strongly recommended to eliminate any potential redirect chains at this early stage which can easily be done by checking whether the same URL appears both as a Legacy URL and New site URL in the redirect mapping spreadsheet. If this is the case you will need to update the New site URL accordingly.  Example:  URL A redirects to URL B (legacy redirect)  URL B redirects to URL C (new redirect)  Which results in the following redirect chain:  URL A > URL B > URL C  To eliminate this amend the existing legacy redirect and create a new one so that:  URL A redirects to URL C (amended legacy redirect)  URL B redirects to URL C (new redirect)  Pro tip: Check your redirect mapping spreadsheet for redirect loops. These occur when the Legacy URL is identical to the new site URL. Redirect loops need to be removed because they result in infinitely loading pages that are inaccessible to users and search engines. Redirect loops must be eliminated because they are instant traffic conversion and ranking killers!  Implement blanket redirect rules to avoid duplicate content  Its strongly recommended to try working out redirect rules that cover as many URL requests as possible. Implementing redirect rules on a web server is much more efficient than relying on numerous one-to-one redirects. If your redirect mapping document consists of a very large number of redirects that need to be implemented as one-to-one redirect rules site performance could be negatively affected. In any case double check with the development team the maximum number of redirects the web server can handle without issues.  In any case there are some standard redirect rules that should be in place to avoid generating duplicate content issues:  URL case: All URLs containing upper-case characters should be 301 redirected to all lower-case URLs e.g. https://www.website.com/Page/ should be automatically redirecting to https://www.website.com/page/  Host: For instance all non-www URLs should be 301 redirected to their www equivalent e.g. https://website.com/page/ should be redirected to https://www.website.com/page/  Protocol: On a secure website requests for HTTP URLs should be redirected to the equivalent HTTPS URL e.g. http://www.website.com/page/ should automatically redirect to https://www.website.com/page/  Trailing slash: For instance any URLs not containing a trailing slash should redirect to a version with a trailing slash e.g. http://www.website.com/page should redirect to http://www.website.com/page/  Even if some of these standard redirect rules exist on the legacy website do not assume theyll necessarily exist on the new site unless theyre explicitly requested.  Avoid internal redirects  Try updating the sites internal links so they dont trigger internal redirects. Even though search engines can follow internal redirects these are not recommended because they add additional latency to page loading times and could also have a negative impact on search engine crawl time.  Dont forget your image files  If the sites images have moved to a new location Google recommends redirecting the old image URLs to the new image URLs to help Google discover and index the new images quicker. If its not easy to redirect all images aim to redirect at least those image URLs that have accrued backlinks.  Phase 3: Pre-launch testing  The earlier you can start testing the better. Certain things need to be fully implemented to be tested but others dont. For example user journey issues could be identified from as early as the prototypes or wireframes design. Content-related issues between the old and new site or content inconsistencies (e.g. between the desktop and mobile site) could also be identified at an early stage. But the more technical components should only be tested once fully implemented  things like redirects canonical tags or XML sitemaps. The earlier issues get identified the more likely it is that theyll be addressed before launching the new site. Identifying certain types of issues at a later stage isnt cost effective would require more resources and cause significant delays. Poor testing and not allowing the time required to thoroughly test all building blocks that can affect SEO and UX performance can have disastrous consequences soon after the new site has gone live.  Making sure search engines cannot access the staging/test site  Before making the new site available on a staging/testing environment take some precautions that search engines do not index it. There are a few different ways to do this each with different pros and cons.  Site available to specific IPs (most recommended)  Making the test site available only to specific (whitelisted) IP addresses is a very effective way to prevent search engines from crawling it. Anyone trying to access the test sites URL wont be able to see any content unless their IP has been whitelisted. The main advantage is that whitelisted users could easily access and crawl the site without any issues. The only downside is that third-party web-based tools (such as Googles tools) cannot be used because of the IP restrictions.  Password protection  Password protecting the staging/test site is another way to keep search engine crawlers away but this solution has two main downsides. Depending on the implementation it may not be possible to crawl and test a password-protected website if the crawler application doesnt make it past the login screen. The other downside: password-protected websites that use forms for authentication can be crawled using third-party applications but there is a risk of causing severe and unexpected issues. This is because the crawler clicks on every link on a page (when youre logged in) and could easily end up clicking on links that create or remove pages install/uninstall plugins etc.  Robots.txt blocking  Adding the following lines of code to the test sites robots.txt file will prevent search engines from crawling the test sites pages.  User-agent:  Disallow: /  One downside of this method is that even though the content that appears on the test server wont get indexed the disallowed URLs may appear on Googles search results. Another downside is that if the above robots.txt file moves into the live site it will cause severe de-indexing issues. This is something Ive encountered numerous times and for this reason I wouldnt recommend using this method to block search engines.  User journey review  If the site has been redesigned or restructured chances are that the user journeys will be affected to some extent. Reviewing the user journeys as early as possible and well before the new site launches is difficult due to the lack of user data. However an experienced UX professional will be able to flag any concerns that could have a negative impact on the sites conversion rate. Because A/B testing at this stage is hardly ever possible it might be worth carrying out some user testing and try to get some feedback from real users. Unfortunately user experience issues can be some of the harder ones to address because they may require sitewide changes that take a lot of time and effort.  On full site overhauls not all UX decisions can always be backed up by data and many decisions will have to be based on best practice past experience and gut feeling hence getting UX/CRO experts involved as early as possible could pay dividends later.  Site architecture review  A site migration is often a great opportunity to improve the site architecture. In other words you have a great chance to reorganize your keyword targeted content and maximize its search traffic potential. Carrying out extensive keyword research will help identify the best possible category and subcategory pages so that users and search engines can get to any page on the site within a few clicks  the fewer the better so you dont end up with a very deep taxonomy.  Identifying new keywords with decent traffic potential and mapping them into new landing pages can make a big difference to the sites organic traffic levels. On the other hand enhancing the site architecture needs to be done thoughtfully. Itt could cause problems if say important pages move deeper into the new site architecture or there are too many similar pages optimized for the same keywords. Some of the most successful site migrations are the ones that allocate significant resources to enhance the site architecture.  Meta data & copy review  Make sure that the sites page titles meta descriptions headings and copy have been transferred from the old to the new site without issues. If youve created any new pages make sure these are optimized and dont target keywords that have already been targeted by other pages. If youre re-platforming be aware that the new platform may have different default values when new pages are being created. Launching the new site without properly optimized page titles or any kind of missing copy will have an immediate negative impact on your sites rankings and traffic. Do not forget to review whether any user-generated content (i.e. user reviews comments) has also been uploaded.  Internal linking review  Internal links are the backbone of a website. No matter how well optimized and structured the sites copy is it wont be sufficient to succeed unless its supported by a flawless internal linking scheme. Internal links must be reviewed throughout the entire site including links found in:  Main & secondary navigation  Header & footer links  Body content links  Pagination links  Horizontal links (related articles similar products etc)  Vertical links (e.g. breadcrumb navigation)  Cross-site links (e.g. links across international sites)  Technical checks  A series of technical checks must be carried out to make sure the new sites technical setup is sound and to avoid coming across major technical glitches after the new site has gone live.  Robots.txt file review  Prepare the new sites robots.txt file on the staging environment. This way you can test it for errors or omissions and avoid experiencing search engine crawl issues when the new site goes live. A classic mistake in site migrations is when the robots.txt file prevents search engine access using the following directive:  Disallow: /  If this gets accidentally carried over into the live site (and it often does) it will prevent search engines from crawling the site. And when search engines cannot crawl an indexed page the keywords associated with the page will get demoted in the search results and eventually the page will get de-indexed.  But if the robots.txt file on staging is populated with the new sites robots.txt directives this mishap could be avoided.  When preparing the new sites robots.txt file make sure that:  It doesnt block search engine access to pages that are intended to get indexed.  It doesnt block any JavaScript or CSS resources search engines require to render page content.  The legacy sites robots.txt file content has been reviewed and carried over if necessary.  It references the new XML sitemaps(s) rather than any legacy ones that no longer exist.  Canonical tags review  Review the sites canonical tags. Look for pages that either do not have a canonical tag or have a canonical tag that is pointing to another URL and question whether this is intended. Dont forget to crawl the canonical tags to find out whether they return a 200 server response. If they dont you will need to update them to eliminate any 3xx 4xx or 5xx server responses. You should also look for pages that have a canonical tag pointing to another URL combined with a noindex directive because these two are conflicting signals and you;ll need to eliminate one of them.  Meta robots review  Once youve crawled the staging site look for pages with the meta robots properties set to noindex or nofollow. If this is the case review each one of them to make sure this is intentional and remove the noindex or nofollow directive if it isnt.  XML sitemaps review  Prepare two different types of sitemaps: one that contains all the new sites indexable pages and another that includes all the old sites indexable pages. The former will help make Google aware of the new sites indexable URLs. The latter will help Google become aware of the redirects that are in place and the fact that some of the indexed URLs have moved to new locations so that it can discover them and update search results quicker.  You should check each XML sitemap to make sure that:  It validates without issues  It is encoded as UTF-8  It does not contain more than 50000 rows  Its size does not exceed 50MBs when uncompressed  If there are more than 50K rows or the file size exceeds 50MB you must break the sitemap down into smaller ones. This prevents the server from becoming overloaded if Google requests the sitemap too frequently.  In addition you must crawl each XML sitemap to make sure it only includes indexable URLs. Any non-indexable URLs should be excluded from the XML sitemaps such as:  3xx 4xx and 5xx pages (e.g. redirected not found pages bad requests etc)  Soft 404s. These are pages with no content that return a 200 server response instead of a 404.  Canonicalized pages (apart from self-referring canonical URLs)  Pages with a meta robots noindex directive  <!DOCTYPE html> <html><head> <meta name="robots" content="noindex" /> () </head> <body>()</body> </html>  Pages with a noindex X-Robots-Tag in the HTTP header  HTTP/1.1 200 OK Date: Tue 10 Nov 2017 17:12:43 GMT () X-Robots-Tag: noindex ()  Pages blocked from the robots.txt file  Building clean XML sitemaps can help monitor the true indexing levels of the new site once it goes live. If you dont it will be very difficult to spot any indexing issues.  Pro tip: Download and open each XML sitemap in Excel to get a detailed overview of any additional attributes such as hreflang or image attributes.  HTML sitemap review  Depending on the size and type of site that is being migrated having an HTML sitemap can in certain cases be beneficial. An HTML sitemap that consists of URLs that arent linked from the sites main navigation can significantly boost page discovery and indexing. However avoid generating an HTML sitemap that includes too many URLs. If you do need to include thousands of URLs consider building a segmented HTML sitemap.  The number of nested sitemaps as well as the maximum number of URLs you should include in each sitemap depends on the sites authority. The more authoritative a website the higher the number of nested sitemaps and URLs it could get away with.  For example the NYTimes.com HTML sitemap consists of three levels where each one includes over 1000 URLs per sitemap. These nested HTML sitemaps aid search engine crawlers in discovering articles published since 1851 that otherwise would be difficult to discover and index as not all of them would have been internally linked.  The NYTimes HTML sitemap (level 1)  The NYTimes HTML sitemap (level 2)  Structured data review  Errors in the structured data markup need to be identified early so theres time to fix them before the new site goes live. Ideally you should test every single page template (rather than every single page) using Googles Structured Data Testing tool.  Be sure to check the markup on both the desktop and mobile pages especially if the mobile website isnt responsive.  The tool will only report any existing errors but not omissions. For example if your product page template does not include the Product structured data schema the tool wont report any errors. So in addition to checking for errors you should also make sure that each page template includes the appropriate structured data markup for its content type.  Please refer to Googles documentation for the most up to date details on the structured data implementation and supported content types.  JavaScript crawling review  You must test every single page template of the new site to make sure Google will be able to crawl content that requires JavaScript parsing. If youre able to use Googles Fetch and Render tool on your staging site you should definitely do so. Otherwise carry out some manual tests following Justin Briggs advice.  As Bartosz Góralewiczs tests proved even if Google is able to crawl and index JavaScript-generated content it does not mean that it is able to crawl JavaScript content across all major JavaScript frameworks. The following table summarizes Bartoszs findings showing that some JavaScript frameworks are not SEO-friendly with AngularJS currently being the most problematic of all.  Bartosz also found that other search engines (such as Bing Yandex and Baidu) really struggle with indexing JavaScript-generated content which is important to know if your sites traffic relies on any of these search engines.   Hopefully this is something that will improve over time but with the increasing popularity of JavaScript frameworks in web development this must be high up on your checklist.  Finally you should check whether any external resources are being blocked. Unfortunately this isnt something you can control 100% because many resources (such as JavaScript and CSS files) are hosted by third-party websites which may be blocking them via their own robots.txt files!  Again the Fetch and Render tool can help diagnose this type of issue that if left unresolved could have a significant negative impact.  Mobile site SEO review  Assets blocking review  First make sure that the robots.txt file isnt accidentally blocking any JavaScript CSS or image files that are essential for the mobile sites content to render. This could have a negative impact on how search engines render and index the mobile sites page content which in turn could negatively affect the mobile sites search visibility and performance.  Mobile-first index review  In order to avoid any issues associated with Googles mobile-first index thoroughly review the mobile website and make there arent any inconsistencies between the desktop and mobile sites in the following areas:  Page titles  Meta descriptions  Headings  Copy  Canonical tags  Meta robots attributes (i.e. noindex nofollow)  Internal links  Structured data  A responsive website should serve the same content links and markup across devices and the above SEO attributes should be identical across the desktop and mobile websites.  In addition to the above you must carry out a few further technical checks depending on the mobile sites set up.  Responsive site review  A responsive website must serve all devices the same HTML code which is adjusted (via the use of CSS) depending on the screen size.  Googlebot is able to automatically detect this mobile setup as long as its allowed to crawl the page and its assets. Its therefore extremely important to make sure that Googlebot can access all essential assets such as images JavaScript and CSS files.  To signal browsers that a page is responsive a meta="viewport" tag should be in place within the <head> of each HTML page.  <meta name="viewport" content="width=device-width initial-scale=1.0">  If the meta viewport tag is missing font sizes may appear in an inconsistent manner which may cause Google to treat the page as not mobile-friendly.  Separate mobile URLs review  If the mobile website uses separate URLs from desktop make sure that:  Each desktop page has a tag pointing to the corresponding mobile URL.  Each mobile page has a rel="canonical" tag pointing to the corresponding desktop URL.  When desktop URLs are requested on mobile devices theyre redirected to the respective mobile URL.  Redirects work across all mobile devices including Android iPhone and Windows phones.  There arent any irrelevant cross-links between the desktop and mobile pages. This means that internal links on found on a desktop page should only link to desktop pages and those found on a mobile page should only link to other mobile pages.  The mobile URLs return a 200 server response.  Dynamic serving review  Dynamic serving websites serve different code to each device but on the same URL.  On dynamic serving websites review whether the vary HTTP header has been correctly set up. This is necessary because dynamic serving websites alter the HTML for mobile user agents and the vary HTTP header helps Googlebot discover the mobile content.  Mobile-friendliness review  Regardless of the mobile site set-up (responsive separate URLs or dynamic serving) review the pages using a mobile user-agent and make sure that:  The viewport has been set correctly. Using a fixed width viewport across devices will cause mobile usability issues.  The font size isnt too small.  Touch elements (i.e. buttons links) arent too close.  There arent any intrusive interstitials such as Ads mailing list sign-up forms App Download pop-ups etc. To avoid any issues you should use either use a small HTML or image banner.  Mobile pages arent too slow to load (see next section).  Googles mobile-friendly test tool can help diagnose most of the above issues:  Googles mobile-friendly test tool in action  AMP site review  If there is an AMP website and a desktop version of the site is available make sure that:  Each non-AMP page (i.e. desktop mobile) has a tag pointing to the corresponding AMP URL.  Each AMP page has a rel="canonical" tag pointing to the corresponding desktop page.  Any AMP page that does not have a corresponding desktop URL has a self-referring canonical tag.  You should also make sure that the AMPs are valid. This can be tested using Googles AMP Test Tool.  Mixed content errors  With Google pushing hard for sites to be fully secure and Chrome becoming the first browser to flag HTTP pages as not secure aim to launch the new site on HTTPS making sure all resources such as images CSS and JavaScript files are requested over secure HTTPS connections.This is essential in order to avoid mixed content issues.  Mixed content occurs when a page thats loaded over a secure HTTPS connection requests assets over insecure HTTP connections. Most browsers either block dangerous HTTP requests or just display warnings that hinder the user experience.  Mixed content errors in Chromes JavaScript Console  There are many ways to identify mixed content errors including the use of crawler applications Googles Lighthouse etc.  Image assets review  Google crawls images less frequently than HTML pages. If migrating a sites images from one location to another (e.g. from your domain to a CDN) there are ways to aid Google in discovering the migrated images quicker. Building an image XML sitemap will help but you also need to make sure that Googlebot can reach the sites images when crawling the site. The tricky part with image indexing is that both the web page where an image appears on as well as the image file itself have to get indexed.  Site performance review  Last but not least measure the old sites page loading times and see how these compare with the new sites when this becomes available on staging. At this stage focus on the network-independent aspects of performance such as the use of external resources (images JavaScript and CSS) the HTML code and the web servers configuration. More information about how to do this is available further down.  Analytics tracking review  Make sure that analytics tracking is properly set up. This review should ideally be carried out by specialist analytics consultants who will look beyond the implementation of the tracking code. Make sure that Goals and Events are properly set up e-commerce tracking is implemented enhanced e-commerce tracking is enabled etc. Theres nothing more frustrating than having no analytics data after your new site is launched.  Redirects testing  Testing the redirects before the new site goes live is critical and can save you a lot of trouble later. There are many ways to check the redirects on a staging/test server but the bottom line is that you should not launch the new website without having tested the redirects.  Once the redirects become available on the staging/testing environment crawl the entire list of redirects and check for the following issues:  Redirect loops (a URL that infinitely redirects to itself)  Redirects with a 4xx or 5xx server response.  Redirect chains (a URL that redirects to another URL which in turn redirects to another URL etc).  Canonical URLs that return a 4xx or 5xx server response.  Canonical loops (page A has a canonical pointing to page B which has a canonical pointing to page A).  Canonical chains (a canonical that points to another page that has a canonical pointing to another page etc).  Protocol/host inconsistencies e.g. URLs are redirected to both HTTP and HTTPS URLs or www and non-www URLs.  Leading/trailing whitespace characters. Use trim() in Excel to eliminate them.  Invalid characters in URLs.  Pro tip: Make sure one of the old sites URLs redirects to the correct URL on the new site. At this stage because the new site doesnt exist yet you can only test whether the redirect destination URL is the intended one but its definitely worth it. The fact that a URL redirects does not mean it redirects to the right page.  Phase 4: Launch day activities  When the site is down...  While the new site is replacing the old one chances are that the live site is going to be temporarily down. The downtime should be kept to a minimum but while this happens the web server should respond to any URL request with a 503 (service unavailable) server response. This will tell search engine crawlers that the site is temporarily down for maintenance so they come back to crawl the site later.  If the site is down for too long without serving a 503 server response and search engines crawl the website organic search visibility will be negatively affected and recovery wont be instant once the site is back up. In addition while the website is temporarily down it should also serve an informative holding page notifying users that the website is temporarily down for maintenance.  Technical spot checks  As soon as the new site has gone live take a quick look at:  The robots.txt file to make sure search engines are not blocked from crawling  Top pages redirects (e.g. do requests for the old sites top pages redirect correctly?)  Top pages canonical tags  Top pages server responses  Noindex/nofollow directives in case they are unintentional  The spot checks need to be carried out across both the mobile and desktop sites unless the site is fully responsive.  Search Console actions  The following activities should take place as soon as the new website has gone live:  Test & upload the XML sitemap(s)  Set the Preferred location of the domain (www or non-www)  Set the International targeting (if applicable)  Configure the URL parameters to tackle early any potential duplicate content issues.  Upload the Disavow file (if applicable)  Use the Change of Address tool (if switching domains)  Pro tip: Use the Fetch as Google feature for each different type of page (e.g. the homepage a category a subcategory a product page) to make sure Googlebot can render the pages without any issues. Review any reported blocked resources and do not forget to use Fetch and Render for desktop and mobile especially if the mobile website isnt responsive.  Blocked resources prevent Googlebot from rendering the content of the page  Phase 5: Post-launch review  Once the new site has gone live a new round of in-depth checks should be carried out. These are largely the same ones as those mentioned in the Phase 3: Pre-launch Testing section.  However the main difference during this phase is that you now have access to a lot more data and tools. Dont underestimate the amount of effort youll need to put in during this phase because any issues you encounter now directly impacts the sites performance in the SERPs. On the other hand the sooner an issue gets identified the quicker it will get resolved.  In addition to repeating the same testing tasks that were outlined in the Phase 3 section in certain areas things can be tested more thoroughly accurately and in greater detail. You can now take full advantage of the Search Console features.  Check crawl stats and server logs  Keep an eye on the crawl stats available in the Search Console to make sure Google is crawling the new sites pages. In general when Googlebot comes across new pages it tends to accelerate the average number of pages it crawls per day. But if you cant spot a spike around the time of the launch date something may be negatively affecting Googlebots ability to crawl the site.  Crawl stats on Googles Search Console  Reviewing the server log files is by far the most effective way to spot any crawl issues or inefficiencies. Tools like Botify and On Crawl can be extremely useful because they combine crawls with server log data and can highlight pages search engines do not crawl pages that are not linked to internally (orphan pages) low-value pages that are heavily internally linked and a lot more.  Review crawl errors regularly  Keep an eye on the reported crawl errors ideally daily during the first few weeks. Downloading these errors daily crawling the reported URLs and taking the necessary actions (i.e. implement additional 301 redirects fix soft 404 errors) will aid a quicker recovery. Its highly unlikely you will need to redirect every single 404 that is reported but you should add redirects for the most important ones.  Pro tip: In Google Analytics you can easily find out which are the most commonly requested 404 URLs and fix these first!  Other useful Search Console features  Other Search Console features worth checking include the Blocked Resources Structured Data errors Mobile Usability errors HTML Improvements and International Targeting (to check for hreflang reported errors).  Pro tip: Keep a close eye on the URL parameters in case theyre causing duplicate content issues. If this is the case consider taking some urgent remedial action.  Measuring site speed  Once the new site is live measure site speed to make sure the sites pages are loading fast enough on both desktop and mobile devices. With site speed being a ranking signal across devices and becauseslow pages lose users and customers comparing the new sites speed with the old sites is extremely important. If the new sites page loading times appear to be higher you should take some immediate action otherwise your sites traffic and conversions will almost certainly take a hit.  Evaluating speed using Googles tools  Two tools that can help with this are Googles Lighthouse and Pagespeed Insights.  ThePagespeed Insights Tool measures page performance on both mobile and desktop devices and shows real-world page speed data based on user data Google collects from Chrome. It also checks to see if a page has applied common performance best practices and provides an optimization score. The tool includes the following main categories:  Speed score: Categorizes a page as Fast Average or Slow using two metrics: The First Contentful Paint (FCP) and DOM Content Loaded (DCL). A page is considered fast if both metrics are in the top one-third of their category.  Optimization score: Categorizes a page as Good Medium or Low based on performance headroom.  Page load distributions: Categorizes a page as Fast (fastest third) Average (middle third) or Slow (bottom third) by comparing against all FCP and DCL events in the Chrome User Experience Report.  Page stats: Can indicate if the page might be faster if the developer modifies the appearance and functionality of the page.  Optimization suggestions: A list of best practices that could be applied to a page.  Googles PageSpeed Insights in action  Googles Lighthouse is very handy for mobile performance accessibility and Progressive Web Apps audits. It provides various useful metrics that can be used to measure page performance on mobile devices such as:  First Meaningful Paint that measures when the primary content of a page is visible.  Time to Interactive is the point at which the page is ready for a user to interact with.  Speed Index measures shows how quickly a page are visibly populated  Both tools provide recommendations to help improve any reported site performance issues.  Googles Lighthouse in action  You can also use this Google tool to get a rough estimate on the percentage of users you may be losing from your mobile sites pages due to slow page loading times.  The same tool also provides an industry comparison so you get an idea of how far you are from the top performing sites in your industry.  Measuring speed from real users  Once the site has gone live you can start evaluating site speed based on the users visiting your site. If you have Google Analytics you can easily compare the new sites average load time with the previous one.  In addition if you have access to a Real User Monitoring tool such as Pingdom you can evaluate site speed based on the users visiting your website. The below map illustrates how different visitors experience very different loading times depending on their geographic location. In the below example the page loading times appear to be satisfactory to visitors from the UK US and Germany but to users residing in other countries they are much higher.  Phase 6: Measuring site migration performance  When to measure  Has the site migration been successful? This is the million-dollar question everyone involved would like to know the answer to as soon as the new site goes live. In reality the longer you wait the clearer the answer becomes as visibility during the first few weeks or even months can be very volatile depending on the size and authority of your site. For smaller sites a 46 week period should be sufficient before comparing the new sites visibility with the old sites. For large websites you may have to wait for at least 23 months before measuring.  In addition if the new site is significantly different from the previous one users will need some time to get used to the new look and feel and acclimatize themselves with the new taxonomy user journeys etc. Such changes initially have a significant negative impact on the sites conversion rate which should improve after a few weeks as returning visitors are getting more and more used to the new site. In any case making data-driven conclusions about the new sites UX can be risky.  But these are just general rules of thumb and need to be taken into consideration along with other factors. For instance if a few days or weeks after the new site launch significant additional changes were made (e.g. to address a technical issue) the migrations evaluation should be pushed further back.  How to measure  Performance measurement is very important and even though business stakeholders would only be interested to hear about the revenue and traffic impact there are a whole lot of other metrics you should pay attention to. For example there can be several reasons for revenue going down following a site migration including seasonal trends lower brand interest UX issues that have significantly lowered the sites conversion rate poor mobile performance poor page loading times etc. So in addition to the organic traffic and revenue figures also pay attention to the following:  Desktop & mobile visibility (from SearchMetrics SEMrush Sistrix)  Desktop and mobile rankings (from any reliable rank tracking tool)  User engagement (bounce rate average time on page)  Sessions per page type (i.e. are the category pages driving as many sessions as before?)  Conversion rate per page type (i.e. are the product pages converting the same way as before?)  Conversion rate by device (i.e. has the desktop/mobile conversion rate increased/decreased since launching the new site?)  Reviewing the below could also be very handy especially from a technical troubleshooting perspective:  Number of indexed pages (Search Console)  Submitted vs indexed pages in XML sitemaps (Search Console)  Pages receiving at least one visit (analytics)  Site speed (PageSpeed Insights Lighthouse Google Analytics)  Its only after youve looked into all the above areas that you could safely conclude whether your migration has been successful or not.  Good luck and if you need any consultation or assistance with your site migration please get in touch!  Appendix: Useful tools  Crawlers  Screaming Frog: The SEO Swiss army knife ideal for crawling small- and medium-sized websites.  Sitebulb: Very intuitive crawler application with a neat user interface nicely organized reports and many useful data visualizations.  Deep Crawl: Cloud-based crawler with the ability to crawl staging sites and make crawl comparisons. Allows for comparisons between different crawls and copes well with large websites.  Botify: Another powerful cloud-based crawler supported by exceptional server log file analysis capabilities that can be very insightful in terms of understanding how search engines crawl the site.  On-Crawl: Crawler and server log analyzer for enterprise SEO audits with many handy features to identify crawl budget content quality and performance issues.  Handy Chrome add-ons  Web developer: A collection of developer tools including easy ways to enable/disable JavaScript CSS images etc.  User agent switcher: Switch between different user agents including Googlebot mobile and other agents.  Ayima Redirect Path: A great header and redirect checker.  SEO Meta in 1 click: An on-page meta attributes headers and links inspector.  Scraper: An easy way to scrape website data into a spreadsheet.  Site monitoring tools  Uptime Robot: Free website uptime monitoring.  Robotto: Free robots.txt monitoring tool.  Pingdom tools: Monitors site uptime and page speed from real users (RUM service)  SEO Radar: Monitors all critical SEO elements and fires alerts when these change.  Site performance tools  PageSpeed Insights: Measures page performance for mobile and desktop devices. It checks to see if a page has applied common performance best practices and provides a score which ranges from 0 to 100 points.  Lighthouse: Handy Chrome extension for performance accessibility Progressive Web Apps audits. Can also be run from the command line or as a Node module.  Webpagetest.org: Very detailed page tests from various locations connections and devices including detailed waterfall charts.  Structured data testing tools  Googles structured data testing tool & Googles structured data testing tool Chrome extension  Bings markup validator  Yandex structured data testing tool  Googles rich results testing tool  Mobile testing tools  Googles mobile-friendly testing tool  Googles AMP testing tool  AMP validator tool  Backlink data sources  Ahrefs  Majestic SEO  Sign up for The Moz Top 10 a semimonthly mailer updating you on the top ten hottest pieces of SEO news tips and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

The Website Migration Guide: SEO Strategy & Process Posted by Modestos What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility typically substantial changes to the site structure content coding site performance or UX. Googles documentation on site migrations doesnt cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss which can last from a few weeks to several months depending on the extent search engine ranking signals have been affected as well as how long it may take the affected business to rollout a successful recovery plan. Quick access links Site migration examples Site migration types Common site migration pitfalls Site migration process 1. Scope & planning 2. Pre-launch preparation 3. Pre-launch testing 4. Launch day actions 5. Post-launch testing 6. Performance review Appendix: Useful tools Site migration examples The following section discusses how both successful and unsuccessful site migrations look and explains why it is 100% possible to come out of a site migration without suffering significant losses. Debunking the expected traffic drop myth Anyone who has been involved with a site migration has probably heard the widespread theory that it will result in de facto traffic and revenue loss. Even though this assertion holds some truth for some very specific cases (i.e. moving from an established domain to a brand new one) it shouldnt be treated as gospel. It is entirely possible to migrate without losing any traffic or revenue; you can even enjoy significant growth right after launching a revamped website. However this can only be achieved if every single step has been well-planned and executed. Examples of unsuccessful site migrations The following graph illustrates a big UK retailers botched site migration where the website lost 35% of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover which must have had a significant impact on revenue from organic search. This is a typical example of a poor site migration possibly caused by poor planning or implementation. Example of a poor site migration recovery took 6 months! But recovery may not always be possible. The below visibility graph is from another big UK retailer where the HTTP to HTTPS switchover resulted in a permanent 20% visibility loss. Another example of a poor site migration no signs of recovery 6 months on! In fact its is entirely possible to migrate from HTTP to HTTPS without losing so much traffic and for so such a long period aside from the first few weeks where there is high volatility as Google discovers the new URLs and updates search results. Examples of successful site migrations What does a successful site migration look like? This largely depends on the site migration type the objectives and the KPIs (more details later). But in most cases a successful site migration shows at least one of the following characteristics: Minimal visibility loss during the first few weeks (short-term goal) Visibility growth thereafter depending on the type of migration (long-term goal) The following visibility report is taken from an HTTP to HTTPS site migration which was also accompanied by significant improvements to the sites page loading times. The following visibility report is from a complete site overhaul which I was fortunate to be involved with several months in advance and supported during the strategy planning and testing phases all of which were equally important. As commonly occurs on site migration projects the launch date had to be pushed back a few times due to the risks of launching the new site prematurely and before major technical obstacles were fully addressed. But as you can see on the below visibility graph the wait was well worth it. Organic visibility not only didnt drop (as most would normally expect) but in fact started growing from the first week. Visibility growth one month after the migration reached 60% whilst organic traffic growth two months post-launch exceeded 80%. Example of a very successful site migration instant growth following new site launch! This was a rather complex migration as the new website was re-designed and built from scratch on a new platform with an improved site taxonomy that included new landing pages an updated URL structure lots of redirects to preserve link equity plus a switchover from HTTP to HTTPS. In general introducing too many changes at the same time can be tricky because if something goes wrong youll struggle to figure out what exactly is at fault. But at the same time leaving major changes for a later time isnt ideal either as it will require more resources. If you know what youre doing making multiple positive changes at once can be very cost-effective. Before getting into the nitty-gritty of how you can turn a complex site migration project into a success its important to run through the main site migration types as well as explain the main reason so many site migrations fail. Site migration types There are many site migration types. It all depends on the nature of the changes that take place to the legacy website. Googles documentation mostly covers migrations with site location changes which are categorised as follows: Site moves with URL changes Site moves without URL changes Site move migrations These typically occur when a site moves to a different URL due to any of the below: Protocol change A classic example is when migrating from HTTP to HTTPS. Subdomain or subfolder change Very common in international SEO where a business decides to move one or more ccTLDs into subdomains or subfolders. Another common example is where a mobile site that sits on a separate subdomain or subfolder becomes responsive and both desktop and mobile URLs are uniformed. Domain name change Commonly occurs when a business is rebranding and must move from one domain to another. Top-level domain change This is common when a business decides to launch international websites and needs to move from a ccTLD (country code top-level domain) to a gTLD (generic top-level domain) or vice versa e.g. moving from .co.uk to .com or moving from .com to .co.uk and so on. Site structure changes These are changes to the site architecture that usually affect the sites internal linking and URL structure. Other types of migrations There are other types of migration which are triggered by changes to the sites content structure design or platform. Replatforming This is the case when a website is moved from one platform/CMS to another e.g. migrating from WordPress to Magento or just upgrading to the latest platform version. Replatforming can in some cases also result in design and URL changes because of technical limitations that often occur when changing platforms. This is why replatforming migrations rarely result in a website that looks exactly the same as the previous one. Content migrations Major content changes such as content rewrites content consolidation or content pruning can have a big impact on a sites organic search visibility depending on the scale. These changes can often affect the sites taxonomy navigation and internal linking. Mobile setup changes With so many options available for a sites mobile setup moving enabling app indexing building an AMP site or building a PWA website can also be considered as partial site migrations especially when an existing mobile site is being replaced by an app AMP or PWA. Structural changes These are often caused by major changes to the sites taxonomy that impact on the site navigation internal linking and user journeys. Site redesigns These can vary from major design changes in the look and feel to a complete website revamp that may also include significant media code and copy changes. Hybrid migrations In addition to the above there are several hybrid migration types that can be combined in practically any way possible. The more changes that get introduced at the same time the higher the complexity and the risks. Even though making too many changes at the same time increases the risks of something going wrong it can be more cost-effective from a resources perspective if the migration is very well-planned and executed. Common site migration pitfalls Even though every site migration is different there are a few common themes behind the most typical site migration disasters with the biggest being the following: Poor strategy Some site migrations are doomed to failure way before the new site is launched. A strategy that is built upon unclear and unrealistic objectives is much less likely to bring success. Establishing measurable objectives is essential in order to measure the impact of the migration post-launch. For most site migrations the primary objective should be the retention of the sites current traffic and revenue levels. In certain cases the bar could be raised higher but in general anticipating or forecasting growth should be a secondary objective. This will help avoid creating unrealistic expectations. Poor planning Coming up with a detailed project plan as early as possible will help avoid delays along the way. Factor in additional time and resources to cope with any unforeseen circumstances that may arise. No matter how well thought out and detailed your plan is its highly unlikely everything will go as expected. Be flexible with your plan and accept the fact that there will almost certainly be delays. Map out all dependencies and make all stakeholders aware of them. Avoid planning to launch the site near your seasonal peaks because if anything goes wrong you wont have enough time to rectify the issues. For instance retailers should avoid launching a site close to September/October to avoid putting the busy pre-Christmas period at risk. In this case it would be much wiser launching during the quieter summer months. Lack of resources Before committing to a site migration project estimate the time and effort required to make it a success. If your budget is limited make a call as to whether it is worth going ahead with a migration that is likely to fail in meeting its established objectives and cause revenue loss. As a rule of thumb try to include a buffer of at least 20% in additional resource than you initially think the project will require. This additional buffer will later allow you to quickly address any issues as soon as they arise without jeopardizing success. If your resources are too tight or you start cutting corners at this early stage the site migration will be at risk. Lack of SEO/UX consultation When changes are taking place on a website every single decision needs to be weighted from both a UX and SEO standpoint. For instance removing great amounts of content or links to improve UX may damage the sites ability to target business-critical keywords or result in crawling and indexing issues. In either case such changes could damage the sites organic search visibility. On the other hand having too much text copy and few images may have a negative impact on user engagement and damage the sites conversions. To avoid risks appoint experienced SEO and UX consultants so they can discuss the potential consequences of every single change with key business stakeholders who understand the business intricacies better than anyone else. The pros and cons of each option need to be weighed before making any decision. Late involvement Site migrations can span several months require great planning and enough time for testing. Seeking professional support late is very risky because crucial steps may have been missed. Lack of testing In addition to a great strategy and thoughtful plan dedicate some time and effort for thorough testing before launching the site. Its much more preferable to delay the launch if testing has identified critical issues rather than rushing a sketchy implementation into production. It goes without saying that you should not launch a website if it hasnt been tested by both expert SEO and UX teams. Attention to detail is also very important. Make sure that the developers are fully aware of the risks associated with poor implementation. Educating the developers about the direct impact of their work on a sites traffic (and therefore revenue) can make a big difference. Slow response to bug fixing There will always be bugs to fix once the new site goes live. However some bugs are more important than others and may need immediate attention. For instance launching a new site only to find that search engine spiders have trouble crawling and indexing the sites content would require an immediate fix. A slow response to major technical obstacles can sometimes be catastrophic and take a long time to recover from. Underestimating scale Business stakeholders often do not anticipate site migrations to be so time-consuming and resource-heavy. Its not uncommon for senior stakeholders to demand that the new site launch on the planned-for day regardless of whether its 100% ready or not. The motto let's launch ASAP and fix later is a classic mistake. What most stakeholders are unaware of is that it can take just a few days for organic search visibility to tank but recovery can take several months. It is the responsibility of the consultant and project manager to educate clients run them through all the different phases and scenarios and explain what each one entails. Business stakeholders are then able to make more informed decisions and their expectations should be easier to manage. Site migration process The site migration process can be split into six main essential phases. They are all equally important and skipping any of the below tasks could hinder the migrations success to varying extents. Phase 1: Scope & Planning Work out the project scope Regardless of the reasons behind a site migration project you need to be crystal clear about the objectives right from the beginning because these will help to set and manage expectations. Moving a site from HTTP to HTTPS is very different from going through a complete site overhaul hence the two should have different objectives. In the first instance the objective should be to retain the sites traffic levels whereas in the second you could potentially aim for growth. A site migration is a great opportunity to address legacy issues. Including as many of these as possible in the project scope should be very cost-effective because addressing these issues post-launch will require significantly more resources. However in every case identify the most critical aspects for the project to be successful. Identify all risks that could have a negative impact on the sites visibility and consider which precautions to take. Ideally prepare a few forecasting scenarios based on the different risks and growth opportunities. It goes without saying that the forecasting scenarios should be prepared by experienced site migration consultants. Including as many stakeholders as possible at this early stage will help you acquire a deeper understanding of the biggest challenges and opportunities across divisions. Ask for feedback from your content SEO UX and Analytics teams and put together a list of the biggest issues and opportunities. You then need to work out what the potential ROI of addressing each one of these would be. Finally choose one of the available options based on your objectives and available resources which will form your site migration strategy. You should now be left with a prioritized list of activities which are expected to have a positive ROI if implemented. These should then be communicated and discussed with all stakeholders so you set realistic targets agree on the project scope and set the right expectations from the outset. Prepare the project plan Planning is equally important because site migrations can often be very complex projects that can easily span several months. During the planning phase each task needs an owner (i.e. SEO consultant UX consultant content editor web developer) and an expected delivery date. Any dependencies should be identified and included in the project plan so everyone is aware of any activities that cannot be fulfilled due to being dependent on others. For instance the redirects cannot be tested unless the redirect mapping has been completed and the redirects have been implemented on staging. The project plan should be shared with everyone involved as early as possible so there is enough time for discussions and clarifications. Each activity needs to be described in great detail so that stakeholders are aware of what each task would entail. It goes without saying that flawless project management is necessary in order to organize and carry out the required activities according to the schedule. A crucial part of the project plan is getting the anticipated launch date right. Ideally the new site should be launched during a time when traffic is low. Again avoid launching ahead of or during a peak period because the consequences could be devastating if things dont go as expected. One thing to bear in mind is that as site migrations never go entirely to plan a certain degree of flexibility will be required. Phase 2: Pre-launch preparation These include any activities that need to be carried out while the new site is still under development. By this point the new sites SEO requirements should have been captured already. You should be liaising with the designers and information architects providing feedback on prototypes and wireframes well before the new site becomes available on a staging environment. Wireframes review Review the new sites prototypes or wireframes before development commences. Reviewing the new sites main templates can help identify both SEO and UX issues at an early stage. For example you may find that large portions of content have been removed from the category pages which should be instantly flagged. Or you may discover that some high traffic-driving pages no longer appear in the main navigation. Any radical changes in the design or copy of the pages should be thoroughly reviewed for potential SEO issues. Preparing the technical SEO specifications Once the prototypes and wireframes have been reviewed prepare a detailed technical SEO specification. The objective of this vital document is to capture all the essential SEO requirements developers need to be aware of before working out the projects scope in terms of work and costs. Its during this stage that budgets are signed off on; if the SEO requirements arent included it may be impossible to include them later down the line. The technical SEO specification needs to be very detailed yet written in such a way that developers can easily turn the requirements into actions. This isnt a document to explain why something needs to be implemented but how it should be implemented. Make sure to include specific requirements that cover at least the following areas: URL structure Meta data (including dynamically generated default values) Structured data Canonicals and meta robots directives Copy & headings Main & secondary navigation Internal linking (in any form) Pagination XML sitemap(s) HTML sitemap Hreflang (if there are international sites) Mobile setup (including the app AMP or PWA site) Redirects Custom 404 page JavaScript CSS and image files Page loading times (for desktop & mobile) The specification should also include areas of the CMS functionality that allows users to: Specify custom URLs and override default ones Update page titles Update meta descriptions Update any h1h6 headings Add or amend the default canonical tag Set the meta robots attributes to index/noindex/follow/nofollow Add or edit the alt text of each image Include Open Graph fields for description URL image type sitename Include Twitter Open Graph fields for card URL title description image Bulk upload or amend redirects Update the robots.txt file It is also important to make sure that when updating a particular attribute (e.g. an h1) other elements are not affected (i.e. the page title or any navigation menus). Identifying priority pages One of the biggest challenges with site migrations is that the success will largely depend on the quantity and quality of pages that have been migrated. Therefore its very important to make sure that you focus on the pages that really matter. These are the pages that have been driving traffic to the legacy site pages that have accrued links pages that convert well etc. In order to do this you need to: Crawl the legacy site Identify all indexable pages Identify top performing pages How to crawl the legacy site Crawl the old website so that you have a copy of all URLs page titles meta data headers redirects broken links etc. Regardless of the crawler application of choice (see Appendix) make sure that the crawl isnt too restrictive. Pay close attention to the crawlers settings before crawling the legacy site and consider whether you should: Ignore robots.txt (in case any vital parts are accidentally blocked) Follow internal nofollow links (so the crawler reaches more pages) Crawl all subdomains (depending on scope) Crawl outside start folder (depending on scope) Change the user agent to Googlebot (desktop) Change the user agent to Googlebot (smartphone) Pro tip: Keep a copy of the old sites crawl data (in a file or on the cloud) for several months after the migration has been completed just in case you ever need any of the old sites data once the new site has gone live. How to identify the indexable pages Once the crawl is complete work on identifying the legacy sites indexed pages. These are any HTML pages with the following characteristics: Return a 200 server response Either do not have a canonical tag or have a self-referring canonical URL Do not have a meta robots noindex Arent excluded from the robots.txt file Are internally linked from other pages (non-orphan pages) The indexable pages are the only pages that have the potential to drive traffic to the site and therefore need to be prioritized for the purposes of your site migration. These are the pages worth optimizing (if they will exist on the new site) or redirecting (if they wont exist on the new site). How to identify the top performing pages Once youve identified all indexable pages you may have to carry out more work especially if the legacy site consists of a large number of pages and optimizing or redirecting all of them is impossible due to time resource or technical constraints. If this is the case you should identify the legacy sites top performing pages. This will help with the prioritization of the pages to focus on during the later stages. Its recommended to prepare a spreadsheet that includes the below fields: Legacy URL (include only the indexable ones from the craw data) Organic visits during the last 12 months (Analytics) Revenue conversions and conversion rate during the last 12 months (Analytics) Pageviews during the last 12 months (Analytics) Number of clicks from the last 90 days (Search Console) Top linked pages (Majestic SEO/Ahrefs) With the above information in one place its now much easier to identify your most important pages: the ones that generate organic visits convert well contribute to revenue have a good number of referring domains linking to them etc. These are the pages that you must focus on for a successful site migration. The top performing pages should ideally also exist on the new site. If for any reason they dont they should be redirected to the most relevant page so that users requesting them do not land on 404 pages and the link equity they previously had remains on the site. If any of these pages cease to exist and arent properly redirected your sites rankings and traffic will negatively be affected. Benchmarking Once the launch of the new website is getting close you should benchmark the legacy sites performance. Benchmarking is essential not only to compare the new sites performance with the previous one but also to help diagnose which areas underperform on the new site and to quickly address them. Keywords rank tracking If you dont track the sites rankings frequently you should do so just before the new site goes live. Otherwise you will later struggle figuring out whether the migration has gone smoothly or where exactly things went wrong. Dont leave this to the last minute in case something goes awry a week in advance would be the ideal time. Spend some time working out which keywords are most representative of the sites organic search visibility and track them across desktop and mobile. Because monitoring thousands of head mid- and long-tail keyword combinations is usually unrealistic the bare minimum you should monitor are keywords that are driving traffic to the site (keywords ranking on page one) and have decent search volume (head/mid-tail focus) If you do get traffic from both brand and non-brand keywords you should also decide which type of keywords to focus on more from a tracking POV. In general non-brand keywords tend to be more competitive and volatile. For most sites it would make sense to focus mostly on these. Dont forget to track rankings across desktop and mobile. This will make it much easier to diagnose problems post-launch should there be performance issues on one device type. If you receive a high volume of traffic from more than one country consider rank tracking keywords in other markets too because visibility and rankings can vary significantly from country to country. Site performance The new sites page loading times can have a big impact on both traffic and sales. Several studies have shown that the longer a page takes to load the higher the bounce rate. Unless the old sites page loading times and site performance scores have been recorded it will be very difficult to attribute any traffic or revenue loss to site performance related issues once the new site has gone live. Its recommended that you review all major page types using Googles PageSpeed Insights and Lighthouse tools. You could use summary tables like the ones below to benchmark some of the most important performance metrics which will be useful for comparisons once the new site goes live. MOBILE Speed FCP DCL Optimization Optimization score Homepage Fast 0.7s 1.4s Good 81/100 Category page Slow 1.8s 5.1s Medium 78/100 Subcategory page Average 0.9s 2.4s Medium 69/100 Product page Slow 1.9s 5.5s Good 83/100 DESKTOP Speed FCP DCL Optimization Optimization score Homepage Good 0.7s 1.4s Average 81/100 Category page Fast 0.6s 1.2s Medium 78/100 Subcategory page Fast 0.6s 1.3s Medium 78/100 Product page Good 0.8s 1.3s Good 83/100 Old site crawl data A few days before the new site replaces the old one run a final crawl of the old site. Doing so could later prove invaluable should there be any optimization issues on the new site. A final crawl will allow you to save vital information about the old sites page titles meta descriptions h1h6 headings server status canonical tags noindex/nofollow pages inlinks/outlinks level etc. Having all this information available could save you a lot of trouble if say the new site isnt well optimized or suffers from technical misconfiguration issues. Try also to save a copy of the old sites robots.txt and XML sitemaps in case you need these later. Search Console data Also consider exporting as much of the old sites Search Console data as possible. These are only available for 90 days and chances are that once the new site goes live the old sites Search Console data will disappear sooner or later. Data worth exporting includes: Search analytics queries & pages Crawl errors Blocked resources Mobile usability issues URL parameters Structured data errors Links to your site Internal links Index status Redirects preparation The redirects implementation is one of the most crucial activities during a site migration. If the legacy sites URLs cease to exist and arent correctly redirected the websites rankings and visibility will simply tank. Why are redirects important in site migrations? Redirects are extremely important because they help both search engines and users find pages that may no longer exist have been renamed or moved to another location. From an SEO point of view redirects help search engines discover and index a sites new URLs quicker but also understand how the old sites pages are associated with the new sites pages. This association will allow for ranking signals to pass from the old pages to the new ones so rankings are retained without being negatively affected. What happens when redirects arent correctly implemented? When redirects are poorly implemented the consequences can be catastrophic. Users will either land on Not Found pages (404s) or irrelevant pages that do not meet the user intent. In either case the sites bounce and conversion rates will be negatively affected. The consequences for search engines can be equally catastrophic: theyll be unable to associate the old sites pages with those on the new site if the URLs arent identical. Ranking signals wont be passed over from the old to the new site which will result in ranking drops and organic search visibility loss. In addition it will take search engines longer to discover and index the new sites pages. 301 302 JavaScript redirects or meta refresh? When the URLs between the old and new version of the site are different use 301 (permanent) redirects. These will tell search engines to index the new URLs as well as forward any ranking signals from the old URLs to the new ones. Therefore you must use 301 redirects if your site moves to/from another domain/subdomain if you switch from HTTP to HTTPS or if the site or parts of it have been restructured. Despite some of Googles claims that 302 redirects pass PageRank indexing the new URLs would be slower and ranking signals could take much longer to be passed on from the old to the new page. 302 (temporary) redirects should only be used in situations where a redirect does not need to live permanently and therefore indexing the new URL isnt a priority. With 302 redirects search engines will initially be reluctant to index the content of the redirect destination URL and pass any ranking signals to it. However if the temporary redirects remain for a long period of time without being removed or updated they could end up behaving similarly to permanent (301) redirects. Use 302 redirects when a redirect is likely to require updating or removal in the near future as well as for any country- language- or device-specific redirects. Meta refresh and JavaScript redirects should be avoided. Even though Google is getting better and better at crawling JavaScript there are no guarantees these will get discovered or pass ranking signals to the new pages. If youd like to find out more about how Google deals with the different types of redirects please refer to John Muellers post. Redirect mapping process If you are lucky enough to work on a migration that doesnt involve URL changes you could skip this section. Otherwise read on to find out why any legacy pages that wont be available on the same URL after the migration should be redirected. The redirect mapping file is a spreadsheet that includes the following two columns: Legacy site URL > a pages URL on the old site. New site URL > a pages URL on the new site. When mapping (redirecting) a page from the old to the new site always try mapping it to the most relevant corresponding page. In cases where a relevant page doesnt exist avoid redirecting the page to the homepage. First and foremost redirecting users to irrelevant pages results in a very poor user experience. Google has stated that redirecting pages en masse to irrelevant pages will be treated as soft 404s and because of this wont be passing any SEO value. If you cant find an equivalent page on the new site try mapping it to its parent category page. Once the mapping is complete the file will need to be sent to the development team to create the redirects so that these can be tested before launching the new site. The implementation of redirects is another part in the site migration cycle where things can often go wrong. Increasing efficiencies during the redirect mapping process Redirect mapping requires great attention to detail and needs to be carried out by experienced SEOs. The URL mapping on small sites could in theory be done by manually mapping each URL of the legacy site to a URL on the new site. But on large sites that consist of thousands or even hundreds of thousands of pages manually mapping every single URL is practically impossible and automation needs to be introduced. Relying on certain common attributes between the legacy and new site can be a massive time-saver. Such attributes may include the page titles H1 headings or other unique page identifiers such as product codes SKUs etc. Make sure the attributes you rely on for the redirect mapping are unique and not repeated across several pages; otherwise you will end up with incorrect mapping. Pro tip: Make sure the URL structure of the new site is 100% finalized on staging before you start working on the redirect mapping. Theres nothing riskier than mapping URLs that will be updated before the new site goes live. When URLs are updated after the redirect mapping is completed you may have to deal with undesired situations upon launch such as broken redirects redirect chains and redirect loops. A content-freeze should be placed on the old site well in advance of the migration date so there is a cut-off point for new content being published on the old site. This will make sure that no pages will be missed from the redirect mapping and guarantee that all pages on the old site get redirected. Dont forget the legacy redirects! You should get hold of the old sites existing redirects to ensure theyre considered when preparing the redirect mapping for the new site. Unless you do this its likely that the sites current redirect file will get overwritten by the new one on the launch date. If this happens all legacy redirects that were previously in place will cease to exist and the site may lose a decent amount of link equity the extent of which will largely depend on the sites volume of legacy redirects. For instance a site that has undergone a few migrations in the past should have a good number of legacy redirects in place that you dont want getting lost. Ideally preserve as many of the legacy redirects as possible making sure these wont cause any issues when combined with the new sites redirects. Its strongly recommended to eliminate any potential redirect chains at this early stage which can easily be done by checking whether the same URL appears both as a Legacy URL and New site URL in the redirect mapping spreadsheet. If this is the case you will need to update the New site URL accordingly. Example: URL A redirects to URL B (legacy redirect) URL B redirects to URL C (new redirect) Which results in the following redirect chain: URL A > URL B > URL C To eliminate this amend the existing legacy redirect and create a new one so that: URL A redirects to URL C (amended legacy redirect) URL B redirects to URL C (new redirect) Pro tip: Check your redirect mapping spreadsheet for redirect loops. These occur when the Legacy URL is identical to the new site URL. Redirect loops need to be removed because they result in infinitely loading pages that are inaccessible to users and search engines. Redirect loops must be eliminated because they are instant traffic conversion and ranking killers! Implement blanket redirect rules to avoid duplicate content Its strongly recommended to try working out redirect rules that cover as many URL requests as possible. Implementing redirect rules on a web server is much more efficient than relying on numerous one-to-one redirects. If your redirect mapping document consists of a very large number of redirects that need to be implemented as one-to-one redirect rules site performance could be negatively affected. In any case double check with the development team the maximum number of redirects the web server can handle without issues. In any case there are some standard redirect rules that should be in place to avoid generating duplicate content issues: URL case: All URLs containing upper-case characters should be 301 redirected to all lower-case URLs e.g. https://www.website.com/Page/ should be automatically redirecting to https://www.website.com/page/ Host: For instance all non-www URLs should be 301 redirected to their www equivalent e.g. https://website.com/page/ should be redirected to https://www.website.com/page/ Protocol: On a secure website requests for HTTP URLs should be redirected to the equivalent HTTPS URL e.g. http://www.website.com/page/ should automatically redirect to https://www.website.com/page/ Trailing slash: For instance any URLs not containing a trailing slash should redirect to a version with a trailing slash e.g. http://www.website.com/page should redirect to http://www.website.com/page/ Even if some of these standard redirect rules exist on the legacy website do not assume theyll necessarily exist on the new site unless theyre explicitly requested. Avoid internal redirects Try updating the sites internal links so they dont trigger internal redirects. Even though search engines can follow internal redirects these are not recommended because they add additional latency to page loading times and could also have a negative impact on search engine crawl time. Dont forget your image files If the sites images have moved to a new location Google recommends redirecting the old image URLs to the new image URLs to help Google discover and index the new images quicker. If its not easy to redirect all images aim to redirect at least those image URLs that have accrued backlinks. Phase 3: Pre-launch testing The earlier you can start testing the better. Certain things need to be fully implemented to be tested but others dont. For example user journey issues could be identified from as early as the prototypes or wireframes design. Content-related issues between the old and new site or content inconsistencies (e.g. between the desktop and mobile site) could also be identified at an early stage. But the more technical components should only be tested once fully implemented things like redirects canonical tags or XML sitemaps. The earlier issues get identified the more likely it is that theyll be addressed before launching the new site. Identifying certain types of issues at a later stage isnt cost effective would require more resources and cause significant delays. Poor testing and not allowing the time required to thoroughly test all building blocks that can affect SEO and UX performance can have disastrous consequences soon after the new site has gone live. Making sure search engines cannot access the staging/test site Before making the new site available on a staging/testing environment take some precautions that search engines do not index it. There are a few different ways to do this each with different pros and cons. Site available to specific IPs (most recommended) Making the test site available only to specific (whitelisted) IP addresses is a very effective way to prevent search engines from crawling it. Anyone trying to access the test sites URL wont be able to see any content unless their IP has been whitelisted. The main advantage is that whitelisted users could easily access and crawl the site without any issues. The only downside is that third-party web-based tools (such as Googles tools) cannot be used because of the IP restrictions. Password protection Password protecting the staging/test site is another way to keep search engine crawlers away but this solution has two main downsides. Depending on the implementation it may not be possible to crawl and test a password-protected website if the crawler application doesnt make it past the login screen. The other downside: password-protected websites that use forms for authentication can be crawled using third-party applications but there is a risk of causing severe and unexpected issues. This is because the crawler clicks on every link on a page (when youre logged in) and could easily end up clicking on links that create or remove pages install/uninstall plugins etc. Robots.txt blocking Adding the following lines of code to the test sites robots.txt file will prevent search engines from crawling the test sites pages. User-agent: Disallow: / One downside of this method is that even though the content that appears on the test server wont get indexed the disallowed URLs may appear on Googles search results. Another downside is that if the above robots.txt file moves into the live site it will cause severe de-indexing issues. This is something Ive encountered numerous times and for this reason I wouldnt recommend using this method to block search engines. User journey review If the site has been redesigned or restructured chances are that the user journeys will be affected to some extent. Reviewing the user journeys as early as possible and well before the new site launches is difficult due to the lack of user data. However an experienced UX professional will be able to flag any concerns that could have a negative impact on the sites conversion rate. Because A/B testing at this stage is hardly ever possible it might be worth carrying out some user testing and try to get some feedback from real users. Unfortunately user experience issues can be some of the harder ones to address because they may require sitewide changes that take a lot of time and effort. On full site overhauls not all UX decisions can always be backed up by data and many decisions will have to be based on best practice past experience and gut feeling hence getting UX/CRO experts involved as early as possible could pay dividends later. Site architecture review A site migration is often a great opportunity to improve the site architecture. In other words you have a great chance to reorganize your keyword targeted content and maximize its search traffic potential. Carrying out extensive keyword research will help identify the best possible category and subcategory pages so that users and search engines can get to any page on the site within a few clicks the fewer the better so you dont end up with a very deep taxonomy. Identifying new keywords with decent traffic potential and mapping them into new landing pages can make a big difference to the sites organic traffic levels. On the other hand enhancing the site architecture needs to be done thoughtfully. Itt could cause problems if say important pages move deeper into the new site architecture or there are too many similar pages optimized for the same keywords. Some of the most successful site migrations are the ones that allocate significant resources to enhance the site architecture. Meta data & copy review Make sure that the sites page titles meta descriptions headings and copy have been transferred from the old to the new site without issues. If youve created any new pages make sure these are optimized and dont target keywords that have already been targeted by other pages. If youre re-platforming be aware that the new platform may have different default values when new pages are being created. Launching the new site without properly optimized page titles or any kind of missing copy will have an immediate negative impact on your sites rankings and traffic. Do not forget to review whether any user-generated content (i.e. user reviews comments) has also been uploaded. Internal linking review Internal links are the backbone of a website. No matter how well optimized and structured the sites copy is it wont be sufficient to succeed unless its supported by a flawless internal linking scheme. Internal links must be reviewed throughout the entire site including links found in: Main & secondary navigation Header & footer links Body content links Pagination links Horizontal links (related articles similar products etc) Vertical links (e.g. breadcrumb navigation) Cross-site links (e.g. links across international sites) Technical checks A series of technical checks must be carried out to make sure the new sites technical setup is sound and to avoid coming across major technical glitches after the new site has gone live. Robots.txt file review Prepare the new sites robots.txt file on the staging environment. This way you can test it for errors or omissions and avoid experiencing search engine crawl issues when the new site goes live. A classic mistake in site migrations is when the robots.txt file prevents search engine access using the following directive: Disallow: / If this gets accidentally carried over into the live site (and it often does) it will prevent search engines from crawling the site. And when search engines cannot crawl an indexed page the keywords associated with the page will get demoted in the search results and eventually the page will get de-indexed. But if the robots.txt file on staging is populated with the new sites robots.txt directives this mishap could be avoided. When preparing the new sites robots.txt file make sure that: It doesnt block search engine access to pages that are intended to get indexed. It doesnt block any JavaScript or CSS resources search engines require to render page content. The legacy sites robots.txt file content has been reviewed and carried over if necessary. It references the new XML sitemaps(s) rather than any legacy ones that no longer exist. Canonical tags review Review the sites canonical tags. Look for pages that either do not have a canonical tag or have a canonical tag that is pointing to another URL and question whether this is intended. Dont forget to crawl the canonical tags to find out whether they return a 200 server response. If they dont you will need to update them to eliminate any 3xx 4xx or 5xx server responses. You should also look for pages that have a canonical tag pointing to another URL combined with a noindex directive because these two are conflicting signals and you;ll need to eliminate one of them. Meta robots review Once youve crawled the staging site look for pages with the meta robots properties set to noindex or nofollow. If this is the case review each one of them to make sure this is intentional and remove the noindex or nofollow directive if it isnt. XML sitemaps review Prepare two different types of sitemaps: one that contains all the new sites indexable pages and another that includes all the old sites indexable pages. The former will help make Google aware of the new sites indexable URLs. The latter will help Google become aware of the redirects that are in place and the fact that some of the indexed URLs have moved to new locations so that it can discover them and update search results quicker. You should check each XML sitemap to make sure that: It validates without issues It is encoded as UTF-8 It does not contain more than 50000 rows Its size does not exceed 50MBs when uncompressed If there are more than 50K rows or the file size exceeds 50MB you must break the sitemap down into smaller ones. This prevents the server from becoming overloaded if Google requests the sitemap too frequently. In addition you must crawl each XML sitemap to make sure it only includes indexable URLs. Any non-indexable URLs should be excluded from the XML sitemaps such as: 3xx 4xx and 5xx pages (e.g. redirected not found pages bad requests etc) Soft 404s. These are pages with no content that return a 200 server response instead of a 404. Canonicalized pages (apart from self-referring canonical URLs) Pages with a meta robots noindex directive <!DOCTYPE html> <html><head> <meta name="robots" content="noindex" /> () </head> <body>()</body> </html> Pages with a noindex X-Robots-Tag in the HTTP header HTTP/1.1 200 OK Date: Tue 10 Nov 2017 17:12:43 GMT () X-Robots-Tag: noindex () Pages blocked from the robots.txt file Building clean XML sitemaps can help monitor the true indexing levels of the new site once it goes live. If you dont it will be very difficult to spot any indexing issues. Pro tip: Download and open each XML sitemap in Excel to get a detailed overview of any additional attributes such as hreflang or image attributes. HTML sitemap review Depending on the size and type of site that is being migrated having an HTML sitemap can in certain cases be beneficial. An HTML sitemap that consists of URLs that arent linked from the sites main navigation can significantly boost page discovery and indexing. However avoid generating an HTML sitemap that includes too many URLs. If you do need to include thousands of URLs consider building a segmented HTML sitemap. The number of nested sitemaps as well as the maximum number of URLs you should include in each sitemap depends on the sites authority. The more authoritative a website the higher the number of nested sitemaps and URLs it could get away with. For example the NYTimes.com HTML sitemap consists of three levels where each one includes over 1000 URLs per sitemap. These nested HTML sitemaps aid search engine crawlers in discovering articles published since 1851 that otherwise would be difficult to discover and index as not all of them would have been internally linked. The NYTimes HTML sitemap (level 1) The NYTimes HTML sitemap (level 2) Structured data review Errors in the structured data markup need to be identified early so theres time to fix them before the new site goes live. Ideally you should test every single page template (rather than every single page) using Googles Structured Data Testing tool. Be sure to check the markup on both the desktop and mobile pages especially if the mobile website isnt responsive. The tool will only report any existing errors but not omissions. For example if your product page template does not include the Product structured data schema the tool wont report any errors. So in addition to checking for errors you should also make sure that each page template includes the appropriate structured data markup for its content type. Please refer to Googles documentation for the most up to date details on the structured data implementation and supported content types. JavaScript crawling review You must test every single page template of the new site to make sure Google will be able to crawl content that requires JavaScript parsing. If youre able to use Googles Fetch and Render tool on your staging site you should definitely do so. Otherwise carry out some manual tests following Justin Briggs advice. As Bartosz Góralewiczs tests proved even if Google is able to crawl and index JavaScript-generated content it does not mean that it is able to crawl JavaScript content across all major JavaScript frameworks. The following table summarizes Bartoszs findings showing that some JavaScript frameworks are not SEO-friendly with AngularJS currently being the most problematic of all. Bartosz also found that other search engines (such as Bing Yandex and Baidu) really struggle with indexing JavaScript-generated content which is important to know if your sites traffic relies on any of these search engines. Hopefully this is something that will improve over time but with the increasing popularity of JavaScript frameworks in web development this must be high up on your checklist. Finally you should check whether any external resources are being blocked. Unfortunately this isnt something you can control 100% because many resources (such as JavaScript and CSS files) are hosted by third-party websites which may be blocking them via their own robots.txt files! Again the Fetch and Render tool can help diagnose this type of issue that if left unresolved could have a significant negative impact. Mobile site SEO review Assets blocking review First make sure that the robots.txt file isnt accidentally blocking any JavaScript CSS or image files that are essential for the mobile sites content to render. This could have a negative impact on how search engines render and index the mobile sites page content which in turn could negatively affect the mobile sites search visibility and performance. Mobile-first index review In order to avoid any issues associated with Googles mobile-first index thoroughly review the mobile website and make there arent any inconsistencies between the desktop and mobile sites in the following areas: Page titles Meta descriptions Headings Copy Canonical tags Meta robots attributes (i.e. noindex nofollow) Internal links Structured data A responsive website should serve the same content links and markup across devices and the above SEO attributes should be identical across the desktop and mobile websites. In addition to the above you must carry out a few further technical checks depending on the mobile sites set up. Responsive site review A responsive website must serve all devices the same HTML code which is adjusted (via the use of CSS) depending on the screen size. Googlebot is able to automatically detect this mobile setup as long as its allowed to crawl the page and its assets. Its therefore extremely important to make sure that Googlebot can access all essential assets such as images JavaScript and CSS files. To signal browsers that a page is responsive a meta="viewport" tag should be in place within the <head> of each HTML page. <meta name="viewport" content="width=device-width initial-scale=1.0"> If the meta viewport tag is missing font sizes may appear in an inconsistent manner which may cause Google to treat the page as not mobile-friendly. Separate mobile URLs review If the mobile website uses separate URLs from desktop make sure that: Each desktop page has a tag pointing to the corresponding mobile URL. Each mobile page has a rel="canonical" tag pointing to the corresponding desktop URL. When desktop URLs are requested on mobile devices theyre redirected to the respective mobile URL. Redirects work across all mobile devices including Android iPhone and Windows phones. There arent any irrelevant cross-links between the desktop and mobile pages. This means that internal links on found on a desktop page should only link to desktop pages and those found on a mobile page should only link to other mobile pages. The mobile URLs return a 200 server response. Dynamic serving review Dynamic serving websites serve different code to each device but on the same URL. On dynamic serving websites review whether the vary HTTP header has been correctly set up. This is necessary because dynamic serving websites alter the HTML for mobile user agents and the vary HTTP header helps Googlebot discover the mobile content. Mobile-friendliness review Regardless of the mobile site set-up (responsive separate URLs or dynamic serving) review the pages using a mobile user-agent and make sure that: The viewport has been set correctly. Using a fixed width viewport across devices will cause mobile usability issues. The font size isnt too small. Touch elements (i.e. buttons links) arent too close. There arent any intrusive interstitials such as Ads mailing list sign-up forms App Download pop-ups etc. To avoid any issues you should use either use a small HTML or image banner. Mobile pages arent too slow to load (see next section). Googles mobile-friendly test tool can help diagnose most of the above issues: Googles mobile-friendly test tool in action AMP site review If there is an AMP website and a desktop version of the site is available make sure that: Each non-AMP page (i.e. desktop mobile) has a tag pointing to the corresponding AMP URL. Each AMP page has a rel="canonical" tag pointing to the corresponding desktop page. Any AMP page that does not have a corresponding desktop URL has a self-referring canonical tag. You should also make sure that the AMPs are valid. This can be tested using Googles AMP Test Tool. Mixed content errors With Google pushing hard for sites to be fully secure and Chrome becoming the first browser to flag HTTP pages as not secure aim to launch the new site on HTTPS making sure all resources such as images CSS and JavaScript files are requested over secure HTTPS connections.This is essential in order to avoid mixed content issues. Mixed content occurs when a page thats loaded over a secure HTTPS connection requests assets over insecure HTTP connections. Most browsers either block dangerous HTTP requests or just display warnings that hinder the user experience. Mixed content errors in Chromes JavaScript Console There are many ways to identify mixed content errors including the use of crawler applications Googles Lighthouse etc. Image assets review Google crawls images less frequently than HTML pages. If migrating a sites images from one location to another (e.g. from your domain to a CDN) there are ways to aid Google in discovering the migrated images quicker. Building an image XML sitemap will help but you also need to make sure that Googlebot can reach the sites images when crawling the site. The tricky part with image indexing is that both the web page where an image appears on as well as the image file itself have to get indexed. Site performance review Last but not least measure the old sites page loading times and see how these compare with the new sites when this becomes available on staging. At this stage focus on the network-independent aspects of performance such as the use of external resources (images JavaScript and CSS) the HTML code and the web servers configuration. More information about how to do this is available further down. Analytics tracking review Make sure that analytics tracking is properly set up. This review should ideally be carried out by specialist analytics consultants who will look beyond the implementation of the tracking code. Make sure that Goals and Events are properly set up e-commerce tracking is implemented enhanced e-commerce tracking is enabled etc. Theres nothing more frustrating than having no analytics data after your new site is launched. Redirects testing Testing the redirects before the new site goes live is critical and can save you a lot of trouble later. There are many ways to check the redirects on a staging/test server but the bottom line is that you should not launch the new website without having tested the redirects. Once the redirects become available on the staging/testing environment crawl the entire list of redirects and check for the following issues: Redirect loops (a URL that infinitely redirects to itself) Redirects with a 4xx or 5xx server response. Redirect chains (a URL that redirects to another URL which in turn redirects to another URL etc). Canonical URLs that return a 4xx or 5xx server response. Canonical loops (page A has a canonical pointing to page B which has a canonical pointing to page A). Canonical chains (a canonical that points to another page that has a canonical pointing to another page etc). Protocol/host inconsistencies e.g. URLs are redirected to both HTTP and HTTPS URLs or www and non-www URLs. Leading/trailing whitespace characters. Use trim() in Excel to eliminate them. Invalid characters in URLs. Pro tip: Make sure one of the old sites URLs redirects to the correct URL on the new site. At this stage because the new site doesnt exist yet you can only test whether the redirect destination URL is the intended one but its definitely worth it. The fact that a URL redirects does not mean it redirects to the right page. Phase 4: Launch day activities When the site is down... While the new site is replacing the old one chances are that the live site is going to be temporarily down. The downtime should be kept to a minimum but while this happens the web server should respond to any URL request with a 503 (service unavailable) server response. This will tell search engine crawlers that the site is temporarily down for maintenance so they come back to crawl the site later. If the site is down for too long without serving a 503 server response and search engines crawl the website organic search visibility will be negatively affected and recovery wont be instant once the site is back up. In addition while the website is temporarily down it should also serve an informative holding page notifying users that the website is temporarily down for maintenance. Technical spot checks As soon as the new site has gone live take a quick look at: The robots.txt file to make sure search engines are not blocked from crawling Top pages redirects (e.g. do requests for the old sites top pages redirect correctly?) Top pages canonical tags Top pages server responses Noindex/nofollow directives in case they are unintentional The spot checks need to be carried out across both the mobile and desktop sites unless the site is fully responsive. Search Console actions The following activities should take place as soon as the new website has gone live: Test & upload the XML sitemap(s) Set the Preferred location of the domain (www or non-www) Set the International targeting (if applicable) Configure the URL parameters to tackle early any potential duplicate content issues. Upload the Disavow file (if applicable) Use the Change of Address tool (if switching domains) Pro tip: Use the Fetch as Google feature for each different type of page (e.g. the homepage a category a subcategory a product page) to make sure Googlebot can render the pages without any issues. Review any reported blocked resources and do not forget to use Fetch and Render for desktop and mobile especially if the mobile website isnt responsive. Blocked resources prevent Googlebot from rendering the content of the page Phase 5: Post-launch review Once the new site has gone live a new round of in-depth checks should be carried out. These are largely the same ones as those mentioned in the Phase 3: Pre-launch Testing section. However the main difference during this phase is that you now have access to a lot more data and tools. Dont underestimate the amount of effort youll need to put in during this phase because any issues you encounter now directly impacts the sites performance in the SERPs. On the other hand the sooner an issue gets identified the quicker it will get resolved. In addition to repeating the same testing tasks that were outlined in the Phase 3 section in certain areas things can be tested more thoroughly accurately and in greater detail. You can now take full advantage of the Search Console features. Check crawl stats and server logs Keep an eye on the crawl stats available in the Search Console to make sure Google is crawling the new sites pages. In general when Googlebot comes across new pages it tends to accelerate the average number of pages it crawls per day. But if you cant spot a spike around the time of the launch date something may be negatively affecting Googlebots ability to crawl the site. Crawl stats on Googles Search Console Reviewing the server log files is by far the most effective way to spot any crawl issues or inefficiencies. Tools like Botify and On Crawl can be extremely useful because they combine crawls with server log data and can highlight pages search engines do not crawl pages that are not linked to internally (orphan pages) low-value pages that are heavily internally linked and a lot more. Review crawl errors regularly Keep an eye on the reported crawl errors ideally daily during the first few weeks. Downloading these errors daily crawling the reported URLs and taking the necessary actions (i.e. implement additional 301 redirects fix soft 404 errors) will aid a quicker recovery. Its highly unlikely you will need to redirect every single 404 that is reported but you should add redirects for the most important ones. Pro tip: In Google Analytics you can easily find out which are the most commonly requested 404 URLs and fix these first! Other useful Search Console features Other Search Console features worth checking include the Blocked Resources Structured Data errors Mobile Usability errors HTML Improvements and International Targeting (to check for hreflang reported errors). Pro tip: Keep a close eye on the URL parameters in case theyre causing duplicate content issues. If this is the case consider taking some urgent remedial action. Measuring site speed Once the new site is live measure site speed to make sure the sites pages are loading fast enough on both desktop and mobile devices. With site speed being a ranking signal across devices and becauseslow pages lose users and customers comparing the new sites speed with the old sites is extremely important. If the new sites page loading times appear to be higher you should take some immediate action otherwise your sites traffic and conversions will almost certainly take a hit. Evaluating speed using Googles tools Two tools that can help with this are Googles Lighthouse and Pagespeed Insights. ThePagespeed Insights Tool measures page performance on both mobile and desktop devices and shows real-world page speed data based on user data Google collects from Chrome. It also checks to see if a page has applied common performance best practices and provides an optimization score. The tool includes the following main categories: Speed score: Categorizes a page as Fast Average or Slow using two metrics: The First Contentful Paint (FCP) and DOM Content Loaded (DCL). A page is considered fast if both metrics are in the top one-third of their category. Optimization score: Categorizes a page as Good Medium or Low based on performance headroom. Page load distributions: Categorizes a page as Fast (fastest third) Average (middle third) or Slow (bottom third) by comparing against all FCP and DCL events in the Chrome User Experience Report. Page stats: Can indicate if the page might be faster if the developer modifies the appearance and functionality of the page. Optimization suggestions: A list of best practices that could be applied to a page. Googles PageSpeed Insights in action Googles Lighthouse is very handy for mobile performance accessibility and Progressive Web Apps audits. It provides various useful metrics that can be used to measure page performance on mobile devices such as: First Meaningful Paint that measures when the primary content of a page is visible. Time to Interactive is the point at which the page is ready for a user to interact with. Speed Index measures shows how quickly a page are visibly populated Both tools provide recommendations to help improve any reported site performance issues. Googles Lighthouse in action You can also use this Google tool to get a rough estimate on the percentage of users you may be losing from your mobile sites pages due to slow page loading times. The same tool also provides an industry comparison so you get an idea of how far you are from the top performing sites in your industry. Measuring speed from real users Once the site has gone live you can start evaluating site speed based on the users visiting your site. If you have Google Analytics you can easily compare the new sites average load time with the previous one. In addition if you have access to a Real User Monitoring tool such as Pingdom you can evaluate site speed based on the users visiting your website. The below map illustrates how different visitors experience very different loading times depending on their geographic location. In the below example the page loading times appear to be satisfactory to visitors from the UK US and Germany but to users residing in other countries they are much higher. Phase 6: Measuring site migration performance When to measure Has the site migration been successful? This is the million-dollar question everyone involved would like to know the answer to as soon as the new site goes live. In reality the longer you wait the clearer the answer becomes as visibility during the first few weeks or even months can be very volatile depending on the size and authority of your site. For smaller sites a 46 week period should be sufficient before comparing the new sites visibility with the old sites. For large websites you may have to wait for at least 23 months before measuring. In addition if the new site is significantly different from the previous one users will need some time to get used to the new look and feel and acclimatize themselves with the new taxonomy user journeys etc. Such changes initially have a significant negative impact on the sites conversion rate which should improve after a few weeks as returning visitors are getting more and more used to the new site. In any case making data-driven conclusions about the new sites UX can be risky. But these are just general rules of thumb and need to be taken into consideration along with other factors. For instance if a few days or weeks after the new site launch significant additional changes were made (e.g. to address a technical issue) the migrations evaluation should be pushed further back. How to measure Performance measurement is very important and even though business stakeholders would only be interested to hear about the revenue and traffic impact there are a whole lot of other metrics you should pay attention to. For example there can be several reasons for revenue going down following a site migration including seasonal trends lower brand interest UX issues that have significantly lowered the sites conversion rate poor mobile performance poor page loading times etc. So in addition to the organic traffic and revenue figures also pay attention to the following: Desktop & mobile visibility (from SearchMetrics SEMrush Sistrix) Desktop and mobile rankings (from any reliable rank tracking tool) User engagement (bounce rate average time on page) Sessions per page type (i.e. are the category pages driving as many sessions as before?) Conversion rate per page type (i.e. are the product pages converting the same way as before?) Conversion rate by device (i.e. has the desktop/mobile conversion rate increased/decreased since launching the new site?) Reviewing the below could also be very handy especially from a technical troubleshooting perspective: Number of indexed pages (Search Console) Submitted vs indexed pages in XML sitemaps (Search Console) Pages receiving at least one visit (analytics) Site speed (PageSpeed Insights Lighthouse Google Analytics) Its only after youve looked into all the above areas that you could safely conclude whether your migration has been successful or not. Good luck and if you need any consultation or assistance with your site migration please get in touch! Appendix: Useful tools Crawlers Screaming Frog: The SEO Swiss army knife ideal for crawling small- and medium-sized websites. Sitebulb: Very intuitive crawler application with a neat user interface nicely organized reports and many useful data visualizations. Deep Crawl: Cloud-based crawler with the ability to crawl staging sites and make crawl comparisons. Allows for comparisons between different crawls and copes well with large websites. Botify: Another powerful cloud-based crawler supported by exceptional server log file analysis capabilities that can be very insightful in terms of understanding how search engines crawl the site. On-Crawl: Crawler and server log analyzer for enterprise SEO audits with many handy features to identify crawl budget content quality and performance issues. Handy Chrome add-ons Web developer: A collection of developer tools including easy ways to enable/disable JavaScript CSS images etc. User agent switcher: Switch between different user agents including Googlebot mobile and other agents. Ayima Redirect Path: A great header and redirect checker. SEO Meta in 1 click: An on-page meta attributes headers and links inspector. Scraper: An easy way to scrape website data into a spreadsheet. Site monitoring tools Uptime Robot: Free website uptime monitoring. Robotto: Free robots.txt monitoring tool. Pingdom tools: Monitors site uptime and page speed from real users (RUM service) SEO Radar: Monitors all critical SEO elements and fires alerts when these change. Site performance tools PageSpeed Insights: Measures page performance for mobile and desktop devices. It checks to see if a page has applied common performance best practices and provides a score which ranges from 0 to 100 points. Lighthouse: Handy Chrome extension for performance accessibility Progressive Web Apps audits. Can also be run from the command line or as a Node module. Webpagetest.org: Very detailed page tests from various locations connections and devices including detailed waterfall charts. Structured data testing tools Googles structured data testing tool & Googles structured data testing tool Chrome extension Bings markup validator Yandex structured data testing tool Googles rich results testing tool Mobile testing tools Googles mobile-friendly testing tool Googles AMP testing tool AMP validator tool Backlink data sources Ahrefs Majestic SEO Sign up for The Moz Top 10 a semimonthly mailer updating you on the top ten hottest pieces of SEO news tips and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Kikuyu is a graphic designer and master gardener. Fescue

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- A literary review is a summary about a specific topic in essay form -contains a online masters creative essay writing steps writing california critical thinking how to solve logarithmic word problems test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for 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writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

- A literary review is a summary about a specific topic in essay form -contains a online masters creative essay writing steps writing california critical thinking how to solve logarithmic word problems test frankfinn problem solving in a workplace synthesis essay sample hospitality research proposal table of contents assignment cheap research paper writers research prostitution research paper two introduction for college essay how to write a term paper for college things assigned homework to research proposals sample genetics essay compare freedom of speech essays and writing methodology dissertation senior research paper ideas contrast website that will write apa style literature review sample paper a paper for thoreau essays you for an partnership business plan essay essay writing software introduction of after homework activities brew pub business creative writing assignment of life insurance cv plan a research paper sample whats a narrative research paper on law school personal statement essays time management essay case study essay first day in college essay what competition essay ideas for spelling homework poetry consumer behavior assignment homework is research paper writing how to design a business plan step by step paper time spent research assignment on homework improve creative pedicab business plan writing methodology research paper on serial killers buying essays online profile essays example research homeworkers jobs writing a term paper literacy autobiography essay methods assignment small homework academic essay examples agenda app assigned ip address group writing california assigned risk homework policy homework help geometry primary school plan a starting your the format of a business plan own financial planning business term paper problem free essay samples solving how what is your business plan how to write an argumentative research problem solving analysis paper sample to make problem solving work essay about research paper on eating disorders college experience backwards argumentative essay topics for search assignments high homework outs comprehension homework school business research paper computer science plan presentation apa research assign dns to ip address proposal problem solving assisted suicide argumentative sample mba dissertation essay for sample for problem solving attitude business plan children sample creative writing picture prompts for kids free business plan best college supplemental essays college admission essays definition of review of literature in research give creative writing portfolio me the answers to my math homework topics 10 research paper writer free samples of literature reviews for research papers business plan financing how linear algebra homework solutions research paper samples apa to solve bubonic college cbest essay prompts essay consultant plague essay java problems stats business plan template a term paper format coffee shop creative writing prompts realism essay for procrastinating movie theatre business plan homework kids hero essay examples with pictures homework solver page essay business research paper 8 critical projected balance sheet for business plan help me with math problem solving argumentative research paper format thinking name for event planning business guidelines outline on motivation research paper fluency homework how business samples of synonym tea room business plan of problem solving research homework for first graders papers mathematics solving problem business english grammar homework plan for property investment in apa sample of bibliography in research paper format do homework outline for the process format of business plan with example critical thinking activities in patterns imagery logic perfect college essays of writing a research paper narrative leadership and change management assignment essay should not be given small law firm business plan my maths job essay sample homework plan lay how to write a methods section of a research paper homework solver algebra example of picture of problem the business plan.com homework machine best essay writing websites abstract of a research paper example poem solving a cause and homeworks hawaii effect essay conclusion of a business plan out to write a creative bio equations personal training business plan business floor plan essay sql query critical thinking middle school assignment for college admission buy a college last minute homework help essay template business plan template for existing my dog does my homework business and problem landscape argumentative essay about social media company business nyu transfer essay plan solving production business plan how to write sample of business plan executive summary define dissertation paper an solving titration problems undergraduate essay titles in economics chicago style citation dissertation assignment help essay writer 2000 solved problems in discrete mathematics online free research paper psychology topics mla single assignment Research proposal research proposal holt algebra 1 assignable cause daft punk homework download variation business plan declaration paper writing services reviews of independence from homework on business plan power creative writing idea point coffee shop homework johns how to get motivated for homework hopkins creative writing business plan for salon good introduction for research paper and narrative essay outline example practice workbook answers belonging creative writing honors college for best paper writing service reviews problem writing a sociology research paper sample paper introduction dissertation plans solving essay the how division and personal essay introduction topics for water cycle essay compare college critical thinking what is it essay editing service and contrast essays review literature classification essay topics to post traumatic stress free homework help online math disorder essay example of mla research paper develop creative writing degree online accredited critical thinking skills in students youtube business plan app creativity in writing sample business writing a math problem solving skills paper in mla plan templates best homework new research paper rubrics years writing paper music lined writing paper with picture box for math homework define culver city high school homework assignments ideas for how online research papers ethernet has a homework excuse self-assigned anti death penalty arguments essay ip video production business plan address and will not to best excuses for not doing your homework cite a skills problem solving source in a research paper research what are the answers to my homework paper business plan good homework habits step by creative personal writing paper writing format step guide examples of business plans for investors guess and scholarship with essay check problem solving strategy i need help solve algebraic problems with assign recruitment ap biology homework parramatta my math homework the benefits of critical thinking first grade 5 can you help hire someone to do your homework me do my homework homework buy an essays sample of argumentative essay sheets step persuasive dissertation layout examples essay words to writing research paper how to write a research how to cheat on mymathlab homework proposal examples thesis statement tips to write a good essay example a research paper is homework grade calculator criminology executive business plan template routine problem solving dissertation topics ks3 presentation parental business plan outline examples involvement dissertation on uc critical thinking in list of problem solving tools art berkeley pro gay marriage essay creative writing research paper research paper on neural network sample business contingency business plan for solving help with essays assignments problems games chicken farming plan homework summary, sample how to write an autobiographical essay for college online creative business planning perth writing courses canada t maths jfk research paper problems solving professional essay writing services body of how to write an essay about a python homework assignments poem essay shirt business plan me as law enforcement statistics about homework research paper topics creative writing summer programs for college students a writer essay final research paper review of related literature research english argumentative essay dissertation topics for opinion essays cover page topics 6th grade how to write a case study assignment homework kindergarten essay on forgiveness writing paper with picture box help online paper on sports research creative writing programs online precalculus homework help the problem solving business music to write a paper to plan executive summary example startup approach paper evaluation, english language dissertation topics problem solving activities for early years and analysis of a particular essay tips for typing essay how to find answers for homework writing division pet business plan homework a dissertation on helping others topic or argument -informs the readers about dissertation templates how to write a reference paper the topic's pros and cons Is there a need to have review of related literature in research? Kikuyu is a graphic designer and master gardener. Fescue

Emergency sub plans are important to have as a teacher. But what should you include in them? This post will tell you 5 things to include in your emergency sub plans.

Emergency sub plans are important to have as a teacher. But what should you include in them? This post will tell you 5 things to include in your emergency sub plans.

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diabetes food to eat - diabetes cure benefits of.diabetes cookies oatmeal 7073597437

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